- Growth Daily
- Posts
- Friday, May 9
Friendly reminder that this Sunday is Mother’s Day here in the US! If you’re a mom, I hope your conversion rates are high and you don’t get an email asking you to do something at 5pm today.
🌟 Today’s Highlights:
X is testing upvotes and downvotes instead of hearts
Snapchat announced new AI-powered ad options
Need more content support but don’t want to hire more people?
📊 Stat of the Day: Newer AI systems and tools are less accurate than older versions with error rates up to 79%. (Source: The New York Times)
💡 Today’s Insight: How to legally repost user-generated content on social
👨🏻💻 Hiring developers?
Recruiting is a $220 billion industry in the United States. That’s a ton of money spent on sloppy recruiters who don’t understand your business.
👉🏼 Instead of paying insanely high recruiter fees, try out Go Carpathian with 0 obligation. They partner with universities and industry experts in over 30+ countries to get you the best talent from places like Eastern Europe and Latin America without breaking the bank.
💡 Today’s Insight 💡
🗞 TL;DR - User-generated content (UGC) is a great way to reach new audiences with authentic content, build trust with your community, and optimize your team’s efforts. But if you decide to use UGC, you'll want to make sure you’re using it legally unless you’re okay risking blowback (no hate, but you shouldn’t be okay with this).
💡 Insight - The actual legality around reposting UGC can be a bit of a grey area depending on specifics like platform or country, but here are the four key rules to legally resharing UGC:
Understand the legalities and responsibilities brands have when it comes to reposting UGC. The main concern is that the original poster of an image or video owns the copyright and ownership rights to it, which means they have the right to any revenue or benefits created by that piece of content.
Always ask for permission either with a DM to the creator or via confirmation on a branded hashtag submission. This direct approach makes it more likely that a creator is willing to let you use their UGC free of charge without repercussions.
Make sure to correctly credit the creator by tagging the creator in the image and in the caption. Again, making sure the mention of the OG creator’s profile is easily visible makes it less likely that the creator will come back to you with complaints later.
In some content, a repost might be better. For example, reposting the original IG post to your IG Story or reposting a Threads/X/Bluesky text post might offer more impact than you posting them content natively yourself. This also allows the creator’s page to be featured, which goes around any need to ask for permission or worry about repercussions.
⚡️ Today’s Headlines ⚡️
👎 X is experimenting with upvotes and downvotes on posts. Users are now seeing a thumbs up icon instead of the usual heart/save buttons. The new engagement options are seemingly intended to help rank content.
🙏🏼 Need more content & leads? You can now hire my content & lead gen team to write your weekly newsletter, grow your list, & use my secret sauces to turn your new subscribers into leads/customers. See if you’re a fit here →
👻 Snapchat is launching new AI-powered ad options. The new ad options include AI-powered budget and bidding options, updates to Sponsored Snaps (its DM ads), and more.
📈 The most effective & affordable SEO agency on earth - These guys are almost too good to be true, but I use them for all my projects. Multiple blog posts and backlinks every week starting at just $99/mo! 👉🏼 Start your free trial here
📅 Meta is teaching a Reels ads workshop on May 20. If you’re still unsure about how to create Reels ads and the value behind them, you might want to check out this free virtual workshop at 7am EDT.
Want more from me?
📩 Want your newsletter to earn the kind of trust mine does? The exact team that helps me write my three newsletters can now ideate, write, and send your company's newsletters for just $1,200/month. 👉🏼 Get More Info Here
🎙 Hear me interview marketing experts on Spotify, Youtube, or Apple Podcasts
📣 Partner with me to get your product/service in front of my audience here
🤝 Hire me to audit your marketing strategy or as a Fractional CMO here
Disclosure: Some things in this newsletter may be a sponsored post or Growth Daily LLC may be getting a small commission if you sign up / fill out their form or Growth Daily LLC might own a percent of the business. In particular, but not always, those sponsored or commissioned or owned posts might have an * in the subject headline. Read our privacy policy here.