Friday, May 30

🌟 Today’s Highlights:

• Turns out, database speed beats page count for Google crawl budget

• Instagram now supports 3:4 ratio images

• I’m giving away my secrets to help you grow your lead funnel

• 📊 Stat of the Day: 82% of influencers still use X while just 6% have moved exclusively to Bluesky. (Source: Pew Research Center)

• 💡 Today’s Insight: How Snapchat drives purchase behavior

👀 Want More Leads?

If you haven't heard by now: I've been working with a handful of my newsletter readers on a new lead funnel involving hyper-targeted ads & nurturing email sequences. The results are starting to speak for themself:

"We are booking 5 to 10 qualified calls a week" - Agency owner

"This turned our sleep list full of thousands of potential buyers into a revenue machine for our SaaS business." -SaaS CMO

...if you want a ton more leads this quarter, I'm looking for 3 more SaaS or Service businesses this month, to join the 30+ smart companies who signed on with us!

👉🏼 See If You’re A Good Fit Here

💡 Today’s Insight 💡

How Snapchat drives purchase behavior

🗞 TL;DR - Snapchat is still very much alive and might be your platform blindspot. If you’re stuck thinking that Snapchat was left behind in 2012, Snap’s new report is here to correct you. The report dives into how technology is changing the shopping experience and how social media, in particular, now plays a significant role in driving purchasing decisions – and we’ve got the key takeaways for you below.

💡 Insight - According to the report, AI-powered personalization through augmented reality (AR) and image search are the new reality of how consumers are discovering and purchasing retail products. The data shows that:

• 63% of Snapchatters say that using AR Lenses reduces their need to visit a physical store

• 77% of Snapchatters find that visual search helps them find apparel items faster and easier (compared to 50% of non-Snapchatters)

Social platforms are also powerful for sharing word-of-mouth, with 85% of Snapchat users relying on the input of friends and family to guide purchase decisions. The data also shows that 82% of Snapchatters are more likely to pay attention to brands they see their friends and family using.

In regards to the influence of Snap creators on purchase decisions, the data shows:

• 79% of brands that collaborate with creators feel more socially relevant

• 77% of brands feel more connected to the cultural conversation

• 75% feel part of Snapchatters’ inner circles

⚡️ Today’s Headlines ⚡️

💨 Google says database speed matters more than page count for crawl budget. The confirmation from a Search Relations team member on a recent podcast also noted that sites with fewer than 1 million pages don’t need to worry about crawl budget.

🥷🏻 Don't let me catch you STEALING! Because I just broke down my 10 best High-Converting Tagline Templates on Spotify, Apple, & YouTube →

📷 Instagram now supports 3:4 aspect ratio photos. The new update is helpful as it’s the native format for more phone cameras. Now, when you post an image to IG in 3:4 format, it will be presented in that format in-stream (as opposed to stretching).

🙏🏼 Need More Leads? Get 10 Inbound Calls/mo with a Revenue-Generating Newsletter that grows by 200+ Warm Leads every single month! See if you’re a fit here →

🔎 YouTube Shorts is getting Google Lens search. The new integration, which is expected in the coming weeks, allows viewers to use Google Lens to search what they see while watching YouTube Shorts.

Want more from me?

📩 Want your newsletter to earn the kind of trust mine does? The exact team that helps me write my three newsletters can now ideate, write, and send your company's newsletters for just $1,200/month. 👉🏼 Get More Info Here

🎙 Hear me interview marketing experts on Spotify, Youtube, or Apple Podcasts

📣 Partner with me to get your product/service in front of my audience here

🤝 Hire me to audit your marketing strategy or as a Fractional CMO here