Friday, May 24

👀 Behind Every Iconic Ad...

...is a creative team crafting a revenue-driving marketing campaign that defined it! Consider how Volkswagen collaborated with Doyle Dane Bernbach for the memorable "Think Small" campaign or how Coca-Cola partnered with McCann Erickson to create the globally beloved "Hilltop" commercial.

Join the ranks of Volkswagen, Coca-Cola, & many others by:

👉🏼 Discovering your ideal agency in 60 seconds here

⚡️ Today’s Headlines ⚡️

🪪 X is making creators submit an ID to participate in ad revenue share

🎨 Canva just launched Enterprise offerings with tailored Work Kits & AI

🎞️ Meta’s rolling out Instagram Profile Reels ad placements

⬆️ Google’s showcasing Reddit search results with upvotes & comments

✉️ Bluesky has DMs now and plans to support end-to-end encryption

🛠 Things Worth Checking Out 🛠

🙌 CONVERT MORE - The easiest way to convert people who know your brand exists but haven't purchased yet (aka "window shoppers") is to send them a simple weekly newsletter! Learn what to send and how to convert subscribers into customers easily by becoming a TNT member here →

🪦 RIP TIKTOK - It’s long been known that the more old people are on a social network, the more dead it is. Case in point: Facebook. But now, TikTok’s getting the dismal treatment, with millennials taking over.

🏷️ #AD RULES - Six ads from influencer Grace Beverley have set new rules by the Advertising Standards Authority (ASA). Influencers are required to label their ads, even if they own or have founded the brand.

💡 Today’s Insight 💡

Key Summer 2024 trends to watch

🗞 TL;DR - Okay, I know we’ve had a lot of Pinterest recently… but they’ve been issuing some really interesting user research! They just released a new overview of rising Summer trends, which may be helpful regardless of your industry. Think outside the box!

💡 Insight - Here are some of the top trends to expect this summer:

• Maximalist, bold fashion that allows individuals to show off their unique personalities & individuality

• Self-expression, creativity, and confidence to break free from conventional norms

• “tomboy femme” (3900% increase in search activity)

• “baggy outfit ideas” (+290%)

• “rock and roll outfit” (+1050%)

• “geek chic” (+870%)

• “y3k outfits” (+6030%)

• “thigh jewelry” (+850%)

• “calico hair” (+6500%)

• “dopamine home decor” (otherwise known as, eclectic vintage)

• “grandma core bedroom” (+2605%)