- Growth Daily
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- Friday, May 22
Reminder it’s a long holiday weekend here in the U.S., so we’ll be back in your inbox on Tuesday 🫡
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⚡️ Today’s Headlines ⚡️
⛓️💥 Google Search Console’s link report broke. As of yesterday, tons of SEO pros were seeing zero links in the report, while others saw huge drops in the link counts in the report.
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🛍️ TikTok shared new insights highlighting the app’s value for SMBs. As part of a Small Business Month showcase event, TikTok shared research conducted by GlobalData that showed that 2/3 of U.S. TikTok Shop users have discovered a new brand on the platform.
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💫 Reddit announced updated options for advertisers. The new updates include an expansion of its AI-guided Max campaigns, broader access to the platform’s AI-powered App Event Optimization, and a test of a new approach to attribution for app promotions.
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💡 Today’s Insight 💡
🗞 TL;DR - Google has released its first meaningful data on AI Mode usage in the U.S. one year after the feature’s launch, signaling that AI-powered search behavior is becoming mainstream faster than many marketers expected. The report, published alongside Google I/O 2026 announcements, said that AI Mode has surpassed 1 billion monthly active users globally. Queries have more than doubled every quarter since launch.
💡 Insight - According to Google, users engaging with AI Mode tend to ask longer, more complex, and more conversational queries than traditional search users.
The company says AI Mode is driving more exploratory behavior, with users asking follow-up questions and spending more time interacting with search results. Instead of quick one-and-done searches, sessions increasingly resemble multi-step research conversations.
Google also noted that AI Mode queries are often tied to higher-intent tasks like product research, travel planning, learning, and decision-making. This suggests AI-powered search may generate fewer clicks overall, but the clicks that do occur are potentially more qualified.
Another important insight: users are relying more on AI-generated summaries and recommendations before deciding which links to visit. That means brands are competing for rankings and inclusion within the AI-generated response layer itself.
The article reinforces a growing industry shift: visibility in AI search depends less on isolated keywords and more on topical authority, structured content, and answer-quality signals.
1️⃣ For AGENCY OWNERS - My Friend Jordan Ross just put together a step-by-step breakdown of how he can actually guarantee “We’ll make your agency AI-native in 90 days, so you don’t go exist, or your money back!” Get the full guide free, here!
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🙇 How Can I Help You This Week?
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