Friday, May 2

🌟 Today’s Highlights:

• Google is testing ads in third-party AI chatbot conversations

• TikTok is allowing brands to optimize for DMs to other messaging apps

• This is the new school SEO agency

• 📊 Stat of the Day: In the U.S., visits to Google are up +9% since AI Overviews launched in May 2024. (Source: Similarweb)

• 💡 Today’s Insight: What SEO keywords should you be optimizing for?

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💡 Today’s Insight 💡

What SEO keywords should you be optimizing for?

🗞 TL;DR - SEO these days is, well, messy. With the emergence of AI Overview tools and search engines, it’s not as easy as it once was to come up with SEO best practices. And yet, you may still be wondering: okay, but what do I do with keywords? Should I focus on keywords with high monthly search volume? Or prioritize keywords with low or high competition? Search Engine Journal dives into the details, and we’ve got the key takeaways for you below.

💡 Insight - Here’s the quick answer: Don’t focus on the keyword, focus on the solution for the user based on the intent of the keyword.

Ask yourself what the person searching for this keyword is looking for, and build a series of pages that meet these needs. If it’s a conversion phrase, incorporate the questions and solutions users might have related to the product query directly into the product or collection page.

Your site should have multiple content types for the SEO keywords based on the stage of the customer’s journey including: result pages (what happens if they use your product/service), blog posts and guides that cover FAQs about your product or service, comparisons between your product and others, and a direct conversion page to onboard the lead.

Lastly, competition scores do not matter. Competition scores are made up by SEO tools, not used by search engines. Search engines just care about providing the most accurate answer in the easiest-to-absorb format in the fastest way possible. Create content around that and you may find that you get the ranking and traffic you were looking for.

⚡️ Today’s Headlines ⚡️

💬 Google is testing ads inside third-party AI chat conversations. The test is running within chatbot interactions through Google’s AdSense network and marks another step toward its monetization of AI-powered search.

✏️ Want my personal swipe file of 36 high-converting website & ad headline templates? I just added them to Growth Hacks University, which also comes with 6+ hours of my best marketing trainings & all 100+ Growth Hacks every shared in my Sunday sends. Start your 5-Day Free Trial Here →

✉️ TikTok is enabling users to divert leads to other messaging apps. The new goal in its ‘Promote’ ads allows brand to optimize for DMs from potential customers via third-party messaging apps, not just the TikTok inbox.

🎥 We break down The 1 Change Loom Made to become a household name & exit for 9 figures in this week's podcast on YouTube, Spotify, & Apple

📊 Google Ads is upgrading Performance Max with new reporting tools. Three new insight reports are coming soon to PMax including channel-level reporting, full search terms reporting, and asset reporting.

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