Friday, May 15

📈 Rank Where Buyers Search These Days (ChatGPT, Claude & More)

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⚡️ Today’s Headlines ⚡️

🦾 Google Analytics added an AI Assistant as a Default Channel Group. Now, AI assistant traffic from chatbots like ChatGPT or Gemini are separated from referrals with a new default channel group without manual setup.

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✨ TikTok announced new advertising tools at its 6th annual TikTok World event. The new tools include updated TopReach placements for maximum amplification, Mini Series and Mini Games promotions, and new AI-powered ad creation options.

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👻 Snapchat’s new report shows ‘what it means to be a teenager’ hasn’t changed. The study, which followed teen users across five global markets, showed that this generation is still checking in with friends, gossiping, doing homework, and figuring out relationships, just in more digital spaces and often on social platforms.

💡 Today’s Insight 💡

How to turn LinkedIn into a B2B AI discovery engine

🗞 TL;DR - LinkedIn has long been a driver for B2B discovery, but it’s now evolving beyond just a social network into a core AI discovery layer for B2B brands. In Search Engine Land, one digital marketing team showcases three ways they’ve approached AEO through LinkedIn and the outcomes you can expect.

💡 Insight - Here are the 3 ways you can use LinkedIn for B2B AI discovery:

1. Optimize earned media. B2B discovery is shifting away from the traditional “Google search → website visit” journey and toward AI-mediated recommendation systems where credibility, authority, and structured expertise matter more than raw traffic. This means if you want to have a higher likelihood of feeding LLM signals that your brand is trustworthy, you need to make sure all your brand areas are optimized, especially your LinkedIn channel.

2. Feed the LLMs strategic content. 800 to 1,000 words of high-quality, original, differentiated content on LinkedIn is a great target for driving AEO mentions. LinkedIn articles and newsletters are perfect forums for this as users open them expecting deep dives and won’t instinctively bounce after clicking “read more” like they do on other platforms.

3. Invest in building post-engagement. Social proof is a strong sign of authority, and it doesn’t require dedicating all of your time or budget towards engagement. Research shows LinkedIn posts with at least 10 quality comments and/or 60 reactions are particularly influential for LLMs.

The moral is, visibility in AI search may depend as much on your LinkedIn presence as your website and it’s only growing in B2B.

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