Friday, May 10

Today's Essential Marketing News & Tips

Mother’s Day is on Sunday in the U.S., which can be great for some and tough for others. Whatever that day holds for you, I hope you have a good one (or just have a good weekend)!

📊 Stat Of The Day 📊

Referrals to news sites from Facebook have fallen 50% in one year. (Source: Cheartbeat and Similarweb)

🤩 Learn Business From The Legend Himself

Today, one of the best business minds of all time Tony Robbins, is hosting a webinar, The Unshakeable Business. His events are normally reserved for paid attendees only, but he made an exception for our Marketing Max crew.

This invitation-only event will cover key insights that can ignite explosive growth in your business.

✅ The 8 “Triggers of Crisis” that shut down some businesses and make others very wealthy.

✅ 1:1 coaching sessions to have the most pressing business challenges solved personally by Tony.

✅ Proven Business Skills Evaluator that helps you uncover weaknesses in your business and turn them into major competitive advantages.

⚡️ Today’s Headlines ⚡️

😔 Apple apologized for its iPad ad that ‘missed the mark’

🎮 Nintendo is pulling its direct Switch integration with X on June 10

👀 Threads will soon show everyone a post’s view count

🏷️ TikTok is starting to automatically label AI-generated content

📌 You can now become a Certified Pinterest Media Buyer

Interested in reaching my audience? Grow with us here

🛠 Things Worth Checking Out 🛠

🧠 AI MARKETING - Looking to level up your AI marketing game? Sign up for Marketing Alec's free weekly newsletter covering the best AI marketing tips & tricks here →

🥤 COPY COCA-COLA - Coca-Cola's 'Share a Coke' campaign that catapulted their business to massive growth was put together by an amazing agency. Match with your amazing growth agency in 60 seconds here →

💡 WEBINAR - TikTok has a new free marketing webinar coming up, diving into content creation, production techniques, campaign optimization, and more. Check it out on May 16!

💡 Today’s Insight 💡

🗞 TL;DR - LinkedIn just published a new infographic showing how B2B marketers can maximize their campaign performance using AI, attribution, and measurement.

💡 Insight - Here are our key takeaways from the tip guide:

  • Only 4% of marketers wait the right amount of time (6+ months) to measure campaign success due to pressure to demonstrate ROI

  • 66% of marketing leaders believe the time frame their team uses to measure ROI is nearly right, which shows a major disconnect between perception and real performance

  • Only 44% of marketing-qualified leads (MQLs) that pass through sales are a potential good fit (quality vs quantity)

  • To effectively measure marketing outcomes, try to keep pace with industry shifts to better understand your pipeline and set realistic expectations

  • Align across teams for better results, and embrace greater transparency with all of your stakeholders

  • When in doubt, consider rethinking your success metrics… cookie depreciation, new attribution methods, and shifting industry expectations can all be a great moment to reassess & pivot

Interested in reaching my audience? Get in touch here

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