Friday, May 1

🌟 Today’s Highlights:

• X is rolling out a rebuilt AI-powered ad platform

• Vine is making a comeback?

• Not sure why your AI ads aren’t working? Save your spot for this free webinar

• 📊 Stat of the Day: Revenue from Bing Search ads (excluding traffic acquisition costs) increased by 12% year-over-year. (Source: Microsoft)

• 💡 Today’s Insight: Insights on Reddit SaaS marketing from 117 brands

🧠 The Difference Between "AI Ads Don't Work" And "AI Ships Half Our Creatives"

Your client wants 60 ads. You'll ship 25, and maybe 2 will win. Same story in-house: variants pile up, CPMs climb, winners get rarer. Volume alone and AI slop won't save your margin or your CPAs. A system that produces winners on repeat will.

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📅 May 5th · 12pm ET / 9am PT · 50 seats

👉 Save your spot

⚡️ Today’s Headlines ⚡️

🦾 X is rolling out a rebuilt, AI-powered ads platform. The phased rollout of the new platform claims to have more modern “retrieval and ranking systems,” powered by AI, to make it easier for marketers to create targeted campaigns they can control.

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🤓 Google Analytics launched a Task Assistant. The new guided workflow tool surfaces tailored recommendations to help advertisers quickly improve property setup, data collection, and reporting.

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🎥 Vine is making a comeback? The beloved short-form video app is sorta coming back as a new app called Divine, an open-source AI-free platform featuring an archive of over 500,000 restored Vines.

💡 Today’s Insight 💡

Insights on Reddit SaaS marketing from 117 brands

🗞 TL;DR - Reddit is emerging as a critical discovery and perception layer for SaaS, especially as AI search tools increasingly surface Reddit conversations in answers. Search Engine Land’s analysis of 117 SaaS brands and over 300 threads shows that Reddit is both a community platform and a digital hub where buyers validate, compare, and form opinions before choosing a product.

💡 Insight - The biggest insight from the analysis: Reddit rewards authenticity and human-like brands. Users consistently trust peer recommendations over brand messaging, and overly promotional or scripted responses are ignored or downvoted. Brands that succeed participate like real users by being honest, helpful, and transparent.

Many brands are missing this entirely: ~45% of analyzed companies either had no presence or abandoned subreddits, leaving conversations (and brand perception) fully controlled by users.

Reddit also acts as a high-signal customer research engine. Users openly share:

• Product frustrations (pricing, UX, integrations)

• Comparisons and alternatives

• Real-world use cases and workflows

These insights often don’t appear in surveys or traditional feedback channels. At the same time, strong communities can become self-sustaining, with users supporting each other and advocating for products organically.

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