Friday, March 20

🌟 Today’s Highlights:

• Microsoft Advertising is simplifying automated bidding

• YouTube launched an AI-powered Reimagine option for Shorts

• You might actually be able to retire sooner than you think

• 📊 Stat of the Day: Conversion rates for purchases made at Walmart directly inside ChatGPT were 3x lower than when users clicked through to the brand’s website. (Source: Walmart)

• 💡 Today’s Insight: How brands can jump into March Madness

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⚡️ Today’s Headlines ⚡️

💰 Microsoft Advertising is simplifying automated bidding. The new configuration change streamlines ad bidding options by folding familiar targets like Target CPA and Target ROAS into broader automated strategies rather than standalone campaign settings.

🚀 Outsmart the Algorithm. Get smarter about AI, growth, and digital marketing with the Algomizer Newsletter. Short, actionable insights on what’s working right now—delivered free.

🦾 Meta is rolling out Manu AI assistance tools for marketers. The new integrations of Manus’ AI tools offer more automated guidance and insight within Meta’s business offerings including Meta Ads Manager.

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🎥 YouTube launched an AI-powered Shorts Reimagine option. The new AI tool enables users to transform a single frame from an existing Shorts clip into an entirely new 8-second clip, powered by Google’s Veo AI generation model.

💡 Today’s Insight 💡

How brands can jump into March Madness

🗞 TL;DR - It’s that time of year: the famous NCAA March Madness tournament is heating up. While picking the perfect bracket is nearly impossible, millions of people tune in every year to the legendary ritual and live games with over $1 billion in total ad spend. It’s a prime opportunity for brands (yes, even ones not in sports) who want to tap into culture, community, and conversation in real time – and Sprout Social has the tips on how to do it.

💡 Insight - March Madness is about more than just the games. It’s a major cultural moment that generates memes, commentary, and new creators. Past standout campaigns have excelled by blending social-first thinking with experiential and influencer-driven strategies. Some of the top winning plays often:

• Partner with unexpected collaborators to expand reach and relevance

• Create IRL experiences that fuel user-generated content and extend campaign life

• Reinvent familiar formats like bracket challenges to drive engagement beyond core sports fans

• Leverage the growing ecosystem of student-athlete influencers (NIL deals) to connect with younger audiences

So, you want to create your own magic in the madness? Don’t wait, start planning and executing now. With such intense competition comes the need to move quickly, even before the event starts.

Think beyond your brand category. Unexpected brand partnerships can unlock new audiences and make your campaign more shareable. Turn campaigns into participation. Brackets, challenges, and giveaways outperform passive ads by inviting users into the experience. And don’t shy away from emerging, unexpected, niche audiences.

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