Friday, March 14

🌟 Today’s Highlights:

• Meta really wants advertisers to link their Google Analytics accounts

• Google’s March core algorithm update has started rolling out

• Effective SEO doesn’t actually have to be super expensive

• 📊 Stat of the Day: Between September 2024 and February 2025, referral traffic from generative AI rose by 123%. (Source: NP Digital)

• 💡 Today’s Insight: Using ChatGPT Tasks to automate SEO

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💡 Today’s Insight 💡

Using ChatGPT Tasks to automate SEO

🗞 TL;DR - A lot of SEO work is just plain maintenance. And nothing is better at expediting maintenance than technology, specifically AI. ChatGPT’s Tasks tool is designed to automate various tasks, a feature that can be easily used for common SEO maintenance tasks. Search Engine Land outlined how to maximize ChatGPT Tasks to leverage its capabilities and strengthen your SEO.

💡 Insight - How do you assign ChatGPT a task? Think of it like a team member ready to receive whatever task you assign it. Go to ChatGPT, select GPT-4o with scheduled tasks, and provide it with one of Search Engine Land’s prompt drafts.

Here are a few of the optimizations you might find most useful:

• Account management - make your AI a mini account manager and ask it to keep track of SEO project/client individual tasks

• Content creation - let AI help you generate ideas for fresh content and even craft first drafts (but always make sure to adjust with a human touch)

• Page title optimization - have the GPT generate multiple page title variations, then run them through a tournament-style evaluation to select the best one based on preset criteria

• Social media post ideas - get a steady stream of fresh and engaging social post ideas, or just take inspiration when you’ve got writers block

• Industry news summaries - stay on top of SEO industry news with an AI-summarized list of curated news from your preferred sources

⚡️ Today’s Headlines ⚡️

📊 Meta wants more advertisers to link their Google Analytics account. They’re opening up the invite wider to more ad account managers, which allows a seamless link of GA data into Meta’s system to feed more traffic insights to help improve ad performance.

🔗 YouTube is giving brands new linking tools. The new improvements allow eligible creators to send direct link requests to brands for already published sponsored videos as well as automating the connections for brands working with multiple creators.

💫 Google has started rolling out its March core algorithm update. The update is expected to fully deploy across all of Google’s search systems in up to two weeks, which means SEO pros should expect fluctuations in results until then.

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