Friday, June 6

🌟 Today’s Highlights:

• X is changing its API to a revenue share model

• A new tool launched to move your following between Bluesky & Mastodon

• Did you know you don’t have to pay insane amounts for SEO to work?

• 📊 Stat of the Day: In the U.S., more users used traditional search (10.55%) vs AI tools (0.55%) in Q1. (Source: Datos and SparkToro)

• 💡 Today’s Insight: Meta’s ad tips based on 1M+ ad creatives

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💡 Today’s Insight 💡

Meta’s ad tips based on 1M+ ad creatives

🗞 TL;DR - Always good to get tips straight from the source. Meta recently partnered with AppsFlyer and Dentus to analyze winning ad creative elements in app promotions and how brands are utilizing new gen AI features to maximize ad performance.

💡 Insight - Here are the top takeaways from the report:

Advertisers should begin with “core creative building blocks.” When using the following foundational elements, internal research suggests campaigns see a 16% lower CPA on average, a 29% higher conversion rate, and 11% greater reach across Reels, Feed, and Stories:

• Create video ads in 9:16 (with audio)

• Lean on emotional storytelling (incorporate emotional hooks within the first few seconds)

• Include a human presence

• Add text overlays to maximize messaging impact

Meta also says that campaigns that utilize a diverse set of creatives across formats and messaging types see up to a 32% improvement in CPA and a 9% increase in incremental reach.

Lastly, Meta found that ad campaigns using AI-generated images saw an 11% higher CTR and a 7.6% higher conversion rate compared to those that didn’t.

⚡️ Today’s Headlines ⚡️

👻 Snapchat launched a standalone Lens Studio mobile app. The new app aims to provide a simplified effects creation flow with templates and tools that will enable more people, even those without developer experience, to build custom in-app AR experiences.

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🤑 X is changing its API pricing to a revenue share model. The announcement came recently to paid subscribers of its Enterprise API plans, which start at $42k/mo. The new API pricing is scheduled to go into effect on July 1 but X hasn’t shared final details, such as what percentage the revenue share model will be.

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🔀 Meet Bounce, a tool to move your following between Bluesky and Mastodon. The new tool was unveiled at FediForum today, allowing users to migrate their social network followers across networks powered by different protocols.

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