Friday, June 5

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⚡️ Today’s Headlines ⚡️

🎊 TikTok launched a separate event-based app. The new TikTok Pro Events platform will let fans engage with daily challenges and win stars they can redeem for merchandise and other rewards to drive event-based engagement.

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💭 Google is testing a new proactive AI guidance app. Dreambeans utilizes Google’s latest AI models to “proactively dream up personalized daily stories that cut through the clutter and connect you to what matters.”

🧰 Seamless: Lead gen tool that helps b2b sellers contact 2.2 billion decision makers at companies, providing key details like names, emails, buy intent and more.

💬 Meta is offering new AI-powered messaging options for businesses. The new updates, which debuted at its Conversations event in London, include expanded access to its business agents, improved business discovery on WhatsApp, and an AI builder platform for more advanced agentic experiences.

💡 Today’s Insight 💡

Why users are fleeing to AI-free search & what it means for SEO

🗞 TL;DR - Latest research shows that roughly 82% of users still don’t use generative AI regularly and 57% prefer traditional search for important topics. It’s not uncommon for humans to be hesitant to newer technology, but with the popularity of anti-AI services like DuckDuckGo’s “No AI” search page, SEO experts may be wondering how to adjust strategies and plan for a world with segmented search.

💡 Insight - Whether or not the hesitancy to embrace AI search will impact brands remains to be seen, but depending on your brand’s industry, you might want to think deeper. The article goes on to describe psychology concepts that explain how the human mind reacts to new technology including 5 common barriers to establishing trust, tech anxiety, safety-first thinking, and perceived thinking.

Some people simply distrust new tech. Others don’t distrust it, but prefer simplicity and AI adds a complicated layer on top of a simple thing that makes them feel anxious. And others recognize the usefulness of AI tools, but can’t bring themselves to use it for a multitude of reasons. Thus, tools like DuckDuckGo’s No AI search provides an opportunity to avoid the decision altogether.

So, do SEO pros need to do anything about this? Yes and no. You don’t need to magically overhaul your strategy overnight to account for those who are anti-AI, but it’s also probably a good idea not to overhaul your strategy to account for those who are pro-AI. But if you need to lean one side or another, the vast majority of users are still relying on the “traditional web” and has not adopted AI regularly yet.

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