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- Friday, June 26
Apparently, today is National Take Your Dog To Work Day… which is every day for our WFH team. Do you have a furry friend working with you most days? 🐶
📈 Rank Where Buyers Search These Days (ChatGPT, Claude & More)
Most SEO agencies are still stuck optimizing for Google rankings… while your buyers are already searching inside tools like ChatGPT, Claude, and Gemini. Ranked is built for what actually matters now.
We use them ourselves, and the results speak for themselves:
SEO/AEO software & service — It covers everything you'd get with SEMRush, Ahrefs or Profound at a fraction of the cost. Track as many keywords as you want on all AI search engines, Ranked AI will get you ranked on them for you.
Managed for you — you won't have to do it yourself, it's a full service, embedded into software with a focus on AI search.
No crazy contracts — all plans are month-to-month, starting at just $99/month
I know what you’re thinking: “$99? Is it a scam?” Nope.
Just a team that figured out how to make SEO actually affordable and effective. They have over 5,000 active clients for a rason... mostly for agencies that white-label them. So cut the middleman and go straight to the source!
⚡️ Today’s Headlines ⚡️
🧑🎨 Meta is bringing back Facebook Creator Studio. The updated portal has been redesigned as an AI-powered companion to help creators build their presence, including personalized insights and auto-generated replies.
🍪 Putting An End To Cookie-Cutter Marketing Help - I want to see you win! So I made a short list of marketing partners I would personally trust with my own money, full vetted by yours truly, and would love to introduce you to one of them at no cost! Find your perfect marketing partner here →
🛠️ Google’s Demand Gen is getting new AI creative & reporting tools. The new round of Gemini-powered updates are designed to drive discovery and conversions across Google’s visual avenues while reducing creative friction.
🛑 Google Ads’ API is ending support for new Smart Campaign creation. Developers will no longer be able to create new Smart Campaigns through the API starting August 3, though existing Smart Campaigns will not be affected and will continue to serve ads.
😮 The Marketing Channel You've Probably Slept On:
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💡 Today’s Insight 💡
🗞 TL;DR - According to one SEO pro who reviewed server logs on their new website, 81.8% of their ‘AI Assistant’ traffic was fake and Googlebot’s numbers were even worse. The case, which was published in Search Engine Journal, serves as a cautionary tale to not blindly trust AI bot traffic and crawler analytics.
💡 Insight - So, how could this happen? Well, it’s pretty simple. When a bot fetches your page, it announces a name (ChatGPT-User, Claude-User, Googlebot). Your server writes that name into the log, your analytics counts it, and you draw conclusions from it. But the thing is the name is self-reported, so anyone can put whatever they like there. Anyone could pretend to be a Googlebot for free.
Okay, how can you check it? Also pretty simple. The major operators publish the actual IP addresses their bots use as plain files anyone can open. A request is legitimate only if the name matches and the address sits inside the published list. Said differently: the name is the claim, but the IP is the proof.
You don’t have to necessarily dive deep into verifying crawler identity if the demand signals look normal. But if your metrics just aren’t lining up, dig around. Use reverse DNS verification for Googlebot and other major crawlers.
Lastly, “AI assistant traffic” doesn’t necessarily translate into AI citations or referral traffic. While these metrics can be useful to watch, you should still be optimizing for real human users first to avoid losing track of real progress (getting physical eyes on your brand).
1️⃣ For AGENCY OWNERS - My Friend Jordan Ross just put together a step-by-step breakdown of how he can actually guarantee “We’ll make your agency AI-native in 90 days, so you don’t go exist, or your money back!” Get the full guide free, here!
2️⃣ For STARTUP FOUNDERS - Most startups fail because they build something very few people want. Ariel breaks down effective strategies to validate your idea for scale, fundraise, navigate a successful pivot, and more weekly, so sign up for his newsletter in one click here!
🙇 How Can I Help You This Week?
😤 Been burned by a marketing agency before? Same story I hear every week. That’s why this month I’m making warm introductions to agencies I’ve personally vetted & trust with my own money. Let me help you find the perfect agency 100% free here →
🤖 Not sure where to use AI in your business? Very few entrepreneurs I speak to have identified exactly where AI actually saves them the most time or money. I had Nathan audit my businesses, identify the highest-ROI AI automations, and build them end-to-end. We now save hours every week across onboarding, reporting, and client comms. See if you qualify for the same free strategy session with him here →
📳 Want more sales calls? My personal growth team builds the trust engine that warms leads up and books calls on autopilot. Get More Quality Leads Here →
📣 Wanna get in front of 200,000 B2B decision makers? We’ve delivered hundreds of thousands of leads, clients, customers, & users. Get in touch here →
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