Friday, June 20

🌟 Today’s Highlights:

• Google’s bringing Veo 3 to YouTube Shorts

• TikTok’s U.S. ban has been extended another 90 days

• Did you know you can get my own Lead Gen system?

• 📊 Stat of the Day: 92% of Gen Xers use social media every day and spend, on average, about 1.5 hours scrolling daily. (Source: WaveMaker)

• 💡 Today’s Insight: Top types of AI-generated content in marketing

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⚡️ Today’s Headlines ⚡️

🎬 Google’s Veo 3 AI video tool will be integrated with YouTube Shorts. The new integration will let brands and creators generate short-form videos from simple text prompts to reshape how content is made.

🙌 Finally, web analytics built for eComm! Heatmap's new tool gives real-time data, behavioral, and attribution insights that actually make an impact. Get set up in just a few minutes, here!

🇺🇸 TikTok’s U.S. ban got another extension. This marks the third time the ban deadline has been extended for another 90 days, meaning the new deadline for a sell-off from its Chinese parent is expected by mid-September.

👮🏻‍♂️ How To EASILY Protect Yourself (& Clients) From Privacy Lawsuits is the topic of my newest podcast episode with the Founder of Captain Compliance - Now Streaming on Spotify, Apple, & YouTube →

💬 WhatsApp won’t roll out ads in the EU until 2026. Despite the exciting new announcement of ads in the app earlier this week, due to privacy regulations, the EU won’t be affected until next year.

💡 Today’s Insight 💡

Top types of AI-generated content in marketing

🗞 TL;DR - AI can help your marketing team create high-performing content at scale, which is especially helpful for smaller, resource-strapped teams. But not all content is created equal when it comes to using AI to make it. HubSpot identified the top content types for generative AI, based on findings from their 2025 State of AI Marketing Report, and we’ve listed out the key highlights for you below!

💡 Insight - Here are the top five uses of AI in marketing and content:

1. Email Marketing (used by 51% of marketers) - Specifically used for: send time optimization, subject line generation, and A/B testing

2. Text-Based Social Media Content (used by 49% of marketers) - Used for content creation and audience analytics

3. Video/Audio-Based Social Media (used by 47% of marketers) - Including script generation for short-form videos, automated captions and subtitles, content ideas tailored to audio formats, and voice modulation/enhancement

4. Blogs and Articles (used by 46% of marketers) - Used for efficiency (with topic generation, research, or drafting) and personalization

5. Chatbots (used by 31% of marketers) - Can help with 24/7 customer service, lead qualification, personalized product recommendations, and answering common questions without human intervention

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