- Growth Daily
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- Friday, June 13
Do you think of Friday the 13th as an ominous day or a good luck charm?
🌟 Today’s Highlights:
Instagram will finally let you rearrange your grid
TikTok just finished rolling out its AI-powered Ads Assistant
This is the best solution you can provide your sales team with
📊 Stat of the Day: Meta is the parent company of the two top largest apps on the planet with Facebook at 2.11 billion monthly active users globally and Instagram with 1.5 billion monthly users by the end of May. (Source: Sensor Tower)
💡 Today’s Insight: 5 LinkedIn ad tests to run to drive growth
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💡 Today’s Insight 💡
🗞 TL;DR - Want to start pulling more qualified leads into your funnel? You need to be running tests! If you wanna see what kind of results LinkedIn can produce, consider picking one of the following tests to prioritize and start tuning your offer.
💡 Insight - Here are 5 LinkedIn ad tests to try out today:
Thought leader ads (TLAs) testing - Boost content from personal accounts to make a more human, appealing approach than content from a faceless generic corporate account. Bonus: Use TLAs to promote assets to get lead info (ex. “comment with X to request a copy”)
Conversation ads testing - Good for very small audiences and allows precise targeting of users in your ICP with tightly aligned, customized messaging. Plus, there are several elements to test including: CTAs, messaging angles and length, different senders, subject lines, etc.
Video ads testing - Video is huge for LinkedIn right now, which makes it a great time to try. It’s become prioritized by LinkedIn and has proven effective at the top of the funnel as a highly digestible, immersive format.
Carousel ads testing - While not as immersive as video, it’s an interactive element that’s got a nice blend of user engagement and a narrative-friendly format for advertisers. You can also test: highlighted produce or service features, data or insights-driven slides with stats, a problem/solution journey that leads with a pain point.
Offer testing - Align your offer accordingly with your audience and even try out low-friction CTAs like “learn more,” “see how,” and highly-specific offers like engaging with interactive features.
Keep in mind, LinkedIn ads are great for building engagement and awareness, not closing the deal. But approached with the right mentality, they can absolutely be a great option for bringing high-value users into your funnel.
⚡️ Today’s Headlines ⚡️
🔀 Instagram will finally let you rearrange your grid. It’s currently testing a way for users to quietly post to their profile without having the content appear in users’ feeds.
🎯 6,000+ biz owners use Perspective to build sleek, high-performing funnels in minutes — no devs or designers needed. 👉🏼 Start your free trial today.
🦾 TikTok just got an AI-powered Ads Assistant. The new AI-powered companion inside TikTok Ads Manager helps guide advertisers through the journey from setup to optimization.
🙏🏼 Need More Leads? Get 10 Inbound Calls/mo with a Revenue-Generating Newsletter that grows by 200+ Warm Leads every single month! See if you’re a fit here →
💬 Reddit is adding new features for comments. The new features include the ability to share comments as posts, a comment insights tool to track things like upvotes and views, and comment drafts.
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