Friday, July 31

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⚡️ Today’s Headlines ⚡️

⚠️ LinkedIn added a button to report AI-generated ‘slop.’ The new feature allows users to click a “seems like AI slop” button when someone’s post appears to have been written AI in an effort to curb low-quality, AI generated content.

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🧪 Google is testing AI-generated descriptions in Shopping ads. The AI-generated ad description test is expanding to Shopping and Product ads, potentially changing how sponsored listings are presented on Search.

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🥰 New Study: AI models favor familiar brands in search. The analysis of AI searches found 63% of brand-specific searches involved one of each model’s five most familiar brands.

💡 Today’s Insight 💡

TikTok’s largest audience isn’t teens

🗞 TL;DR - Contrary to the stereotype, TikTok’s biggest U.S. audience isn’t Gen Z… it’s millennials. A new eMarketer analysis of Comscore data showed what you need to know about TikTok’s changing demographic information.

💡 Insight - According to Comscore data:

• 36.5 million visitors aged 25-34 came to the platform in May 2026, compared with 24.5 million ages 18-24

• Millennial visitors also convert best with 47% of TikTok users ages 25-44 going on to buy a product they first heard about on the platform, making millennials the platform’s most active shoppers

• Gen Z is cooling on transactions as 63% say they’ve stopped buying through TikTok Shop, even as 62% still use the app to discover products

So, what can you do with this information? Drop the data next time someone argues that TikTok is “too young” for your brand. Show it to media buyers defending spend against older-skewing platforms.

Also of note: 77.9M of U.S. unique visitors to TikTok in May 2026 were male vs 90.2M female, so question any assumptions you had on that as well.

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