Friday, July 18

🌟 Today’s Highlights:

• X is adding branded watermarks to iOS screenshots

• Wix is adding AI visibility and sentiment tracking

• Here’s our top 4 tips for easy video editing

• 📊 Stat of the Day: Almost half of all creator ads on Meta don’t adhere to social media advertising best practices. (Source: Adweek)

• 💡 Today’s Insight: How to make the most of your influencer marketing campaigns

💡 Today’s Mini-Insight: A Crash-Course in Video Editing

Here are some basic tips for video editing:

1. Make sure your files have a naming convention - it helps make editing a lot easier

2. Avoid unnecessary transitions - if you’re transitioning in the same scene, simply place the clips together

3. Control your video pacing, to music or not to music - this helps establish a scene’s rhythm

4. Partner with Edit Hunter to hire a video editor for all your large projects

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⚡️ Today’s Headlines ⚡️

🏷️ X is adding branding markers to post screenshots. The update seems to apply only to X posts on iOS and will add ‘X.com’ watermarks to the top right corner of the screenshot as a means to expand the X brand.

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💡 Wix added a new AI Visibility Overview & Sentiment Tracking tool. The new analytics tool helps GEO by providing reports on AI visibility, benchmarks on competitors, and insights into queries and traffic data.

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😬 TikTok’s in-stream shopping push is struggling. TikTok’s acquisition in Indonesia of online retail provider Tokopedia has proven to show lower site visits as well as higher fees and ad costs, which has prompted many sellers to switch to other commerce platforms.

💡 Today’s Insight 💡

How to make the most of your influencer marketing campaigns

🗞 TL;DR - So, you know the high value of influencer marketing, you’re investing budget into working with creators, and you’re just not seeing the stellar results you were promised. Not to point fingers, but if your influencer marketing program hinges on a long, wordy PDF brief with zero visuals, no examples, full of brand jargon… you’re killing your chances of getting anything useful from your campaign. I’m outlining how I’ve set brands up for success from campaign launch with just 5 simple steps.

💡 Insight - Here are my key 5 steps to actually get results from influencer marketing:

1. Find the right people. The right people are creators who look and feel like your actual target customers. Don’t just pick whoever has the most followers, pick someone who resonates with your ideal buyer.

2. Provide relevant visuals. Showcase your brand’s vibe. Creators are creative and think in visuals, not huge text explainers. Don’t just drop a brand deck or long paragraph. Add in TikToks, Pinterest boards, IG posts, and aesthetic moodboards that portray your brand’s energy.

3. Get clear on a hook. You’ve got three seconds to stop users from scrolling. Give creators direction, but don’t micromanage their process. Suggest a way to start the clip or post, then let them make their magic.

4. Let them know what not to do. Did they submit a draft with bad lighting, inaccurate information, or zero story arc? Tell them. You’re saving everyone time by being clear about what’s not working (with concrete points).

5. Wrap your brief with a “must include” checklist. This ensures key points don’t get lost in interpretation and lets creators know what’s a non-negotiable.

My last bonus step: work with an influencer agency like minisocial to optimize your time and energy! minisocial follows this process step by step on their platform to make it easy for you to reap the benefits of influencer marketing.

Want to revamp your influencer marketing campaign today? Get in touch with my friends at minisocial here.

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