Friday, July 11

🌟 Today’s Highlights:

• YouTube’s getting rid of its Trending approach

• Google’s Flow AI creation tool gets Still Image Animation

• Do you have a lead gen service or an end-to-end lead gen service?

• 📊 Stat of the Day: Hidden search terms in Google Ads may be costing advertisers up to 85% of their spend in inefficiencies. (Source: Collin Slattery)

• 💡 Today’s Insight: Google’s Gemini is the most trusted LLM for PPC strategy

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⚡️ Today’s Headlines ⚡️

🗑️ YouTube is getting rid of its Trending page & Trending Now list. With this change, YouTube is moving away from the single, all-encompassing list for trending content to now just displaying the most popular content in specific categories.

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🖼️ Google added Still Image Animation to its Flow AI creation tool. Users can add speech to clips in Flow when using Frames to Video to bring images to life as the starting frame of a video clip.

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💪 Yoast SEO added functionality to Google Docs. The new add-on tool enables SEO and readability analysis within Google Docs, allowing SEO best practice integration at the moment content is created.

💡 Today’s Insight 💡

Google’s Gemini is the most trusted LLM for PPC strategy

🗞 TL;DR - Advertisers are leaning into AI to optimize pay-per-click (PPC) campaigns, but don’t trust AI too much. Data insights company Wordstream asked 45 PPC-related questions to five of the most popular AI tools and found that one in five answers were flat-out wrong.

💡 Insight - The study asked the PPC-related questions to ChatGPT, Google AI Overviews, Google Gemini, Perplexity, and Meta AI. The hypothesis of the experiment was that LLMs can’t consistently provide accurate PPC advice.

The results found that 20% of all AI answers were inaccurate, with the most inaccurate being Google’s AI Overviews (26% incorrect) and the most accurate being, ironically enough, Google’s Gemini (6% incorrect). While the numbers may seem small, that’s major potential revenue loss.

Knowing which tools to trust and when to verify answers is essential for guarding your ad spend and optimizing your performance. Here’s what you can do to make sure you’re using AI tools smartly and effectively:

• Use the right AI for the right platform. Google is best for Google Ads, Meta AI for Facebook Ads. You’ll reap the most rewards when you swap based on needs.

• Craft better prompts. The more precise your question, the more useful AI’s answer will be.

• Trust but verify. Don’t blindly rely on AI (a good rule of thumb in general). Make sure to cross reference with real benchmarks and trusted experts.

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