Friday, July 10

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⚡️ Today’s Headlines ⚡️

✨ ChatGPT Ads has a new overview tab, suggested drafts, new formats, and more. The new ChatGPT Ads Manager updates also include custom audiences, a refreshed static ad card format, and availability in Japan and South Korea.

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‼️ Google is adding AI disclosures to ads across Search, YouTube, and Discover. The new ‘How was this ad made’ section will appear in My Ad Center to ads worldwide that are created or edited with AI.

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🔀 Meta’s new AI option allows remixes of public Instagram posts. The new Muse Image visual creation and remix option lets users tag profiles and import visuals into its AI visual creation tools.

💡 Today’s Insight 💡

LinkedIn’s tips for effective posting

🗞 TL;DR - LinkedIn just shared new advice on how to maximize content performance in the app with a simple checklist of what you should include in every one of your LinkedIn updates, as well as how to optimize content for AI chatbot citations.

💡 Insight - Here’s LinkedIn’s checklist to cover for each post:

• Publish 2-3x a week

• Lead with the most important information

• Frame your post as a question and answer

• Keep posts between 200-300 words

• Share timely insights, conversation starters, or summarize longer content

• Publish a mix of posts and articles

As LinkedIn notes, “Consistency is one of the biggest drivers of reach on LinkedIn. Posting regularly signals to the algorithm that you’re an active, valuable contributor.”

In regards to optimizing for AI chatbots, LinkedIn’s VP of Marketing suggests that you start with a clean, strong opening line as that first sentence will generally become the post’s URL which all LLMs will pull from. Clear formatting, short paragraphs, and numbered lists (where appropriate) can also help.

And don’t underestimate the importance of engaging with comments. High quality comments (aka ones that add to the conversation with insights, questions, or different perspectives) within the first 24 hours are a positive signal that can impact how widely a post is distributed.

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