Friday, January 9

🌟 Today’s Highlights:

• Google’s AI Overviews show less when users don’t engage

• YouTube is changing its search filter terms and functions

• You should have a human QA layer for your AI content

• 📊 Stat of the Day: 56% of professionals plan to job-hunt this year. (Source: LinkedIn)

• 💡 Today’s Insight: How make Google Ads for niche markets in 2026

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⚡️ Today’s Headlines ⚡️

🫥 Google’s AI Overviews show less when users don’t engage. The action, which is confirmed by Google Search’s own VP of Product, means that Google’s AI Overviews system learns when they’re useful and pulls them back when people don’t engage.

🤩 2026's New Innovative Lead Gen Strategy? It's what you think... see Most buyers aren’t ready today, but some are searching right now. My team uses Google Ads to catch the 2% ready to act today and proven funnels to warm the rest until they convert. No gimmicks. Just results. So, if you want leads now and later, go here →

🔎 YouTube is changing its search filter options and filters. The changes aim to clarify the purpose of each element and make search more intuitive, helping users drill down to more relevant results.

🚫 Google Ads is tightening its API conversion data rules. The API will no longer accept new adopters of session attributes or IP address data in conversion imports starting February 2.

💡 Today’s Insight 💡

How make Google Ads for niche markets in 2026

🗞 TL;DR - Just because your brand operates in a niche market with limited search volume doesn’t mean you have limited opportunities. Search Engine Land’s newest guide shows what actually works when search volume is low and how niche advertisers can use signals and automation to find success.

💡 Insight - Niche businesses can face two problems: owning their own brand space with distinct terminology or getting washed out by bigger competitors. But automation is still possible given these roadbumps, you just need to feed Google’s signals differently.

Start with signal stacking when search volume is low. Build signals from multiple sources like offline conversion tracking, uploaded Customer Match lists, and strategic audience signals.

Don’t only run Search campaigns… but also don’t start with Performance Max. If you start with Search, PMax will work well once you have data. Add Demand Gen campaigns for building awareness and protect your brand terms with a small exact match campaign on your brand.

Focus on match types and your keyword strategy. Start tight with your match types and expand carefully. Always be mining search terms to keep up with the competitive landscape.

Optimize for ad copy that converts niche traffic. Speak the exact language your market users. Pin your core differentiator in headline position. Test dynamic keywords, but don’t assume they help. Use all 15 headline slots and 4 description slots. Design landing pages around how quickly prospects need to self-qualify.

The advertisers who win in 2026 aren’t the ones with the biggest budgets. They’re the ones that understand signal quality beats search volume, multi-surface visibility beats search-only strategies, and precise target matters more than broad reach.

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