Friday, January 30

🌟 Today’s Highlights:

• Meta outlined its recent AI-powered system improvements

• 1/3 of publishers say they’ll block Google’s AI-generative search features, if given the chance

• Let me give you a warm intro to your next marketing agency

• 📊 Stat of the Day: LinkedIn now has 1.3 billion members in 200 countries and regions worldwide. (Source: LinkedIn)

• 💡 Today’s Insight: LinkedIn’s tips for maximizing presence in AI search

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⚡️ Today’s Headlines ⚡️

✨ Meta outlined its AI-powered system improvements. The new updates come alongside Meta’s latest performance update and impact content ranking, performance, and advertiser tools.

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🇨🇦 Canada is trying to bring its news content back to Facebook. Two and a half years ago, Meta banned Canadian news content on its apps in opposition to a proposed bill that would’ve forced it to pay for local news content, but now Canada’s govt is looking to make a deal to allow it.

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🚫 1/3 of publishers say they’ll block Google Search’s AI generative features. The verdict comes after Google announced its exploring ways for sites to opt out of Google using their content for AI-generative search features such as AI Mode and AI Overviews.

💡 Today’s Insight 💡

LinkedIn’s tips for maximizing presence in AI search

🗞 TL;DR - LinkedIn is now one of the most cited references for AI chatbots. As part of the recent reports, LinkedIn shared insights into its efforts to better align with AI discovery and how it’s driving more interest from AI tools.

💡 Insight - LinkedIn focused on three critical areas to test, learn, and validate what drives visibility and credibility: deep landscape immersion, cross-functional activation, and new measurement exploration and testing. Here’s what they found in early testing:

• Headings and information hierarchy matter. The more structured and logical your content is, the easier it is for LLMs to understand and surface.

• Content accessibility and semantic markup improves AI readability. Clear HTML structure and accessible text help LLMs correctly interpret the purpose of each section.

• Publishing authoritative, fresh content early improves visibility. LLMs favor content that signals credibility and relevance quickly, is authored by real experts, includes clear time-stamps, and is written in a conversational, insight-driven style on proven platforms like LinkedIn.

• Cross-functional content and consistency is critical. LLM visibility requires alignment across every team producing content. Shared signals across all surfaces help amplify authority.

• Early measurement frameworks matter. Start defining KPIs now – like LLM referral traffic, citation and mentions volume, or AI Overview win rate – so you can track influence as generative discovery evolves.

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