Hey there,

What’s the weirdest news story you’ve read this week? For me, it might have been that Burt’s Bees is selling a ranch-flavored lip balm in collaboration with Hidden Valley… and it’s already sold out.

🧠 Stat Of The Day 🧠

Meta’s AI tools helped boost ad campaigns’ returns by an average of 32% (Source: Meta)

💰 Dominate Google for Money Keywords

Great content doesn’t impress Google; it's trust. You need editorially placed backlinks from websites Google knows by name to build that.

OneLittleWeb crafts irresistible, link-worthy reports and then reaches out to A-list journalists who love them, share them, and link back to you.

Here’s the “AI Investment Report” which earned over 40 editorial links including TechCrunch, PCMag, TheWeek, etc.

Another study on “World’s Most Popular Cuisine” earned 40+ links ft. Forbes, Forbes BR, Forbes JP, Cleveland, etc.

⚡️Today’s Headlines⚡️

👯 YouTube’s getting A/B thumbnail testing options soon

🎵 TikTok’s testing out ability to create original audio with AI text prompts

📝 B2B marketers take note… LinkedIn’s getting sponsored articles

🖼️ Instagram users can create a custom sticker from image posts

🛡️ Meta advertisers are getting extra safety coverage from DoubleVerify

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🛠️ Things Worth Checking Out 🛠️

🤑 SELL YOUR BIZ - Wanna sell your business but not seeing results? List on Rejigg for FREE and let serious buyers like search funds and family offices chase you. Join here.

⚙️ SEO TOOLS - A home improvement store achieved an 8X ROI with HOTH. Sign up to get access to SEO resources and tools. 🍒 on top, our readers get 3X deliverables! Visit here.

🛍️ LIVESTREAM SHOPPING - Livestream shopping has been uber successful in China, but it’s slow to build in the U.S. It’s still a little premature to put resources towards this opp, but keep your eyes peeled.

👤 FACEBOOK DATA - A Consumer Reports study found that Facebook receives data on individual users from thousands of companies. So, it’s not just one big brother watching…

✨ Today’s Insight ✨

The latest B2B marketing trends, from LinkedIn

📰 TL;DR - LinkedIn partnered with Ipsos on a survey of over 2k B2B marketers worldwide, and published their findings in a new infographic showing a spotlight on the tech industry.

💡 Insight - Here are some of the top stats from the report:

• 18% of tech industry B2B leaders feel uncertain or pessimistic about the likelihood of the marketing team’s efforts to drive revenue next year

• Tech leaders allocated the least amount of their budgets toward brand building

• 70% of B2B CMOs at tech companies are most likely to say that they are unable to prove the impact of brand campaigns

• 85% of B2B tech marketing budgets are allocated toward landing new business

• 69% of B2B tech marketers plan to rely on thought leadership content to reach prospective customers next year more than marketers in other industries

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