Friday, January 16

🌟 Today’s Highlights:

• AdSense publishers are reporting sudden revenue drops of up to 70%

• Instagram is rolling out algorithm controls to all English-speaking users

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• 📊 Stat of the Day: 2025 U.S. holiday retail sales rose 3.9% year-over-year during Nov-Dec, while ecommerce jumped 7.4%. (Source: Mastercard SpendingPulse)

• 💡 Today’s Insight: How brands can respond to misleading Google AI Overviews

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⚡️ Today’s Headlines ⚡️

😬 AdSense publishers are reporting sudden revenue plunges. Google AdSense publishers are seeing sudden drops in eCPMs and RPMs of 50-70% over the past 24 hours, which could signal another revenue shock.

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🎛️ Instagram rolled out algorithm controls to all English-speaking users. Following a limited user test in October, IG has now given all English-speaking users globally access to its “Your Algorithm” manual control option to define their Reels experience.

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💰 Google introduced total campaign budgets for Search. Marketers can now set a total budget for a campaign over a defined period, letting Google optimize spend automatically and keep campaigns on track without constant tweaks.

💡 Today’s Insight 💡

How brands can respond to misleading Google AI Overviews

🗞 TL;DR - Whether you like it or not, Google’s AI Overviews is the new face of search engine results. But because the results are often crafted using information from online forums with user-generated content like Reddit and Quora, the information can be inaccurate or sometimes entirely false. Search Engine Land outlined how AI summaries exacerbate negative threads and what brands can do to correct false results.

💡 Insight - How can negative stories about your brand end up on AI summaries? Well, many of the Reddit threads that show up are complaint-driven – think “Is Brand X actually a scam?” These threads get extremely popular, creating strong fodder for AI Overviews to combine these volatile comments into a single answer where minority opinions end up being represented as facts.

There are a few patterns you can look for to check if your brand is being negatively targeted by Google AI Overviews. Common trends include: overwhelming Reddit criticism (as forum platforms are favored by the AI), pros vs. cons summaries (though they often ignore pros altogether), and outdated content resurfacing (holds far too much value).

If you find your brand is being negatively targeted in Google’s AI Overviews results, here’s what you can do:

• Monitor online forums. Get ahead of conversations on Reddit and Quora by monitoring the name of your business and top players on your team.

• Create “AI-readable” content. Always be creating content designed to land on AI Overviews and aim to be citation-worthy.

• Address known criticism. Respond to online reviews kindly, suppress or remove negative content, and establish your business as a caring practice online.

• Coordinate various teams. Make sure you have the right experts across legal, SEO, and PR to deal with any controversies before they arise.

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