Friday, February 5

🌟 Today’s Highlights:

• Meta’s working on a new AI chatbot for group chats

• TikTok is offering an enhanced promotion program for Shop merchants

• If you haven’t tried this solution, you’re missing out on a huge ROI channel

• 📊 Stat of the Day: Google Search revenue grew 17% in Q4 2025 to $63.07 billion. (Source: Alphabet)

• 💡 Today’s Insight: How B2B brands can use social search to reshape SEO

😮 The Marketing Channel You've Probably Slept On

Haven't tried newsletter sponsorships yet? 

You are missing out on a HUGE ROI+ customer acquisition channel. I know because dozens of advertisers keep coming back for more... Run a test campaign with us and see for yourself

👉 Apply now

⚡️ Today’s Headlines ⚡️

✅ Google Ads is tightening access control with multi-party approval. The new multi-party approval security feature adds a second administrator to approve high-risk account actions as an extra safeguard against malicious account changes.

🤯 What if you never had to worry about money again? For one flat fee, Abri audits everything and will tell you exactly how to fix and automate your money to reach your goals stress free. Try it with $1,000 off now →

💬 Meta’s developing a new AI chatbot for group chats. The new chatbot will help users get caught up on things they missed while they were offline, find mentions within the chat stream, remind them of meet up locations, and more.

🔎 This Is Your Year To Start Generating Conversions from SEO by hiring my friends over at Ranked! These guys are almost too good to be true, but I use them across all my projects. Weekly AI-optimized blog posts, backlinks, & on-site SEO... fully done for you. starting at just $99/mo. 👉🏼 Start your free trial here!

🛍️ TikTok launched an enhanced Shops promotion program. The new promotion opportunity for TikTok Shop merchants with its “Smart Promotion” program offers significant amplification of products as well as lower fees, but requires solid sales activity within the app to qualify.

💡 Today’s Insight 💡

How B2B brands can use social search to reshape SEO

🗞 TL;DR - Strong B2B SEO recognizes the link between intent and revenue. But decision-makers aren’t only searching on Google, they’re also using social media to find answers and solutions. Sprout Social notes that by merging search intent with social insights, B2B brands can strengthen all channels and improve discoverability everywhere.

💡 Insight - The shift to social search has been gradually changing SEO, and B2B is no exception. Visibility now depends on understanding intent across every search channel. For B2B buyers, that looks like: searching for thought leadership, in-depth case studies, and content marketing on LinkedIn. Watching webinars, tutorials, and product explainers on YouTube. Or looking for unfiltered opinions and peer recommendations on Reddit and X.

Sprout Social created a simple four-step framework to connect your B2B SEO strategy across search and social: understand buyer intent, create content with context based on that intent, optimize for humans and algorithms, then measure and refine accordingly.

Here are some additional tactical tips from Sprout:

• Build buyer personas using real audience data. Use analytics, CRM insights and social listening to see who actually engages, who buys, and how they behave.

• Combine keyword research with social listening for smarter insights. Traditional keyword research tells you what people type, while social listening tells you what they’re talking about in their own words. Together they can help spot intent before it peaks.

• Optimize your website for visibility and experience. That means clean design, accessible formatting, fast loading speed, structured data, clear meta tags, and consistent E-E-A-T signals.

• Create content for every stage of the B2B buyer journey. Recognize what decision-makers are asking and where they’re asking it, then answer in the format that fits.

• Integrate social search into your SEO strategy. Publish educational posts that answer professional intent queries on LinkedIn. Create long-form explainers on YouTube that mirror “how to” searches. Join relevant Reddit threads to build trust and earn backlinks naturally.

• Leverage influencers to expand organic visibility. Credible voices in your industry can help boost your brand and build trust.

🙇 How I Can Help You This Week:

🟣 Run your biz on Stripe? KeepMore wraps around your existing Stripe account to bring your credit processing fees to 0% by giving your currently active & future subscriptions the option to pay with ACH for no fee or with a credit card & they automatically add the fee Stripe charges you to their invoices. Stop paying Stripe processing fees here!

🤖 Not sure where to use AI in your business? Very few entrepreneurs I speak to have identified exactly where AI actually saves them the most time or money. I had Nathan audit my businesses, identify the highest-ROI AI automations, and build them end-to-end. We now save hours every week across onboarding, reporting, and client comms. See if you qualify for the same free strategy session with him here →

📳 Want more sales calls? My personal growth team builds the trust engine that warms leads up and books calls on autopilot. Get More Quality Leads Here →

Bonus:

📈 Weekly blogs + backlinks for $99/mo — this SEO team is my go-to for every project → 👉🏼 Start your free trial here

📣 Wanna get in front of 200,000 B2B decision makers? We’ve delivered hundreds of thousands of leads, clients, customers, & users. Get in touch here →