Can you believe it’s the last weekend in February? Yeah, neither can we. Hope it’s a good one though!

🧠 Stat Of The Day 🧠

By the end of 2023, 48% of the most widely used news websites across ten countries were blocking OpenAI’s web crawlers. (Source: Reuters Institute at University of Oxford)

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⚡️Today’s Headlines⚡️

✏️ Google Chrome has a new AI writing generator to help you write

🇺🇸 Maryland has become the first U.S. state to tax digital ads

🤝 Google and Reddit partnered on a new AI content licensing deal

✉️ Substack is helping writers expand their reach with recommendations

⏸️ Google’s pausing Gemini’s AI image generation

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🛠️ Things Worth Checking Out 🛠️

🙌 MEET YOUR PERFECT TEAM - Looking to unlock more growth? Hire a team that has done it already. Meet your perfect marketing team in 60 seconds, 100% free here.

🛍️ MODERN SHOPPING - Pinterest is getting a streaming show inspired by cooking trends. Viewers of the six-part show can use an on-screen QR code to access a Pinterest board featuring shoppable pins.

📉 X ADS - The Super Bowl did give a bump to X’s revenue, but not nearly as much as it needed to. Revenue is still down almost 50% from two years ago. Will X’s ad revenue recover?

✨ Today’s Insight ✨

TikTok is for lurkers, not creators

📰 TL;DR - A new Pew Research Center study examined the behavior of U.S. adult TikTok users, finding that a minority of frequent posters create the vast majority of content on the site. This comes alongside earlier findings that one-third of U.S. adults say they use the video app.

💡 Insight - Some of the key highlights of the report:

• The top 25% of U.S. adults on TikTok by posting volume produce 98% of all publicly accessible videos

• About half of all U.S. adults on TikTok have never posted a video themselves

• Users ages 18-34 are more likely to use TikTok in the first place, but only around half of these users have ever posted on the site (similar to users ages 35-49)

• Users who have posted videos are more active on the platform in general than non-posters

• TikTok users are still obsessed with the algorithmically curated “For You” page with 40% of users saying this content is interesting

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