Reminder that Monday is President’s Day in the U.S., so some people might have OOO autoresponders up. But we’ll still be here in your Inbox on Monday! Have a good weekend! ✌️

🧠 Stat Of The Day 🧠

Super Bowl LVIII generated 10.5B impressions on X with 19.2M posts.(Source: X)

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⚡️Today’s Headlines⚡️

👓 TikTok launched a native ‘reimagined’ app for Apple Vision Pro

🎥 OpenAI’s new tool Sora can turn text into a video up to one minute

🥲 Apple’s taxing Meta 30% on boosted posts… Meta’s passing it to advertisers

 🤯 Reddit shows up 97.5% of the time in Google Search queries

📌 Pinterest’s Business Manager is getting new collaboration features

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🛠️ Things Worth Checking Out 🛠️

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✨ Today’s Insight ✨

The anatomy of addictive content

📰 TL;DR - Copywriter Sarah Sal has created a lot of addictive, high-converting content for different SaaS brands. In this piece for Moz, she goes through a checklist of different tips on how to write addictive content.

💡 Insight - Here are some of our top takeaways from the article on how to create addictive content:

• Pick a side or a hot take - Contrarian POVs are always eye-catching, which can then lead to leads.

• Be unique - Try to put two things together that doesn’t normally go together to stand out from the usual content.

• Be specific - Write like a normal human (aka cut the jargon!) and make clear, concrete points.

• Use engaging hooks to grab attention - This can look like using a story, analogy, a statistic, or a misconception.

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