Friday, February 13

🌟 Today’s Highlights:

• TikTok launched a Local Feed option for U.S. users

• Google previewed its AI-powered ads

• If your business intelligence solutions are fragmented spreadsheets, there’s a better solution

• 📊 Stat of the Day: AI-driven discovery sessions dropped 53% from July to December. (Source: Search Engine Land)

• 💡 Today’s Insight: OpenAI detailed how ChatGPT ads will work

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⚡️ Today’s Headlines ⚡️

⚙️ Threads is expanding its manual algorithm refinement option. After testing it out over the last couple of months to select users, Threads is now rolling out its “Dear Algo” control option to all users in the U.S., Australia, New Zealand, and the U.K.

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🇺🇸 TikTok launched Local Feeds in the U.S. The new feature for U.S. users provides a means for users to hone in on search and provide more engagement to local creators and businesses in the app.

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✨ Google previewed its AI-powered ads. The new updates include new ad placements for relevant products based on AI answers, promoted Direct Offers tailored to an AI response, and expanded AI agent tools.

💡 Today’s Insight 💡

OpenAI detailed how ChatGPT ads will work

🗞 TL;DR - On the OpenAI podcast, OpenAI executive Assad Awan talked about how ads will roll out in ChatGPT, who will see them, and how the company plans to protect user trust.

💡 Insight - Who will see ads in ChatGPT? Free and Go ($8/mo) tier users. Plus, Pro, and Enterprise subscribers won’t see ads and Enterprise workspaces will remain fully ad-free.

How are ads structured? Awan emphasized OpenAI’s strict trust principles for ads:

• Separation: Ads are visually and technically separate from model answers

• Privacy: Conversations aren’t shared with advertisers

• Sensitive topics: Health, politics, and other sensitive chats won’t show ads

• Controls: Users can adjust or turn off personalization, or upgrade to remove ads

According to Awan, the model doesn’t know ads are present and can’t reference them unless a user explicitly asks about one.

What will ads look like beyond this early testing? OpenAI is aiming to scale the feature, but wants to prioritize user trust over value and revenue. Awan described a future where AI could act as an advertising agent to help small businesses run campaigns by describing goals in plain language instead of managing complex processes.

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