Hey there,

This is our last issue of 2023! We’re taking off for the holidays to spend some quality time with our loved ones and take time to recharge. We hope you’ll get to do the same.

We’ll be back in your inbox on January 2, so we’ll see you in the new year!

🧠 Stat Of The Day 🧠

Tomorrow, dubbed Super Saturday (Dec. 23), is expected to be one of the busiest shopping days of the season, alongside Tuesday, Dec. 26. (Source: Sensormatic Solutions)

🚀 Influencer Marketing Not Working? You need to go direct to creator‼️

TL;DR - Brands often squander their budgets on one-off influencer deals, resulting in wasted resources, negligible returns and missed opportunities. This flawed approach can lead to stagnation or even losses.

This is where SARAL comes into play!

💡 Insight - Consumers crave authenticity. Doing a paid ad with influencers doesn't work anymore. You need to turn them into brand advocates. How?

Use tools like SARAL to:

• Seamlessly find untapped influencers on autopilot.

• Effortlessly distribute products and affiliate links.

• Track, gather UGC, and foster lasting partnerships

The best part? As our reader, you can enjoy an extended 2x free trial.

⚡️Today’s Headlines⚡️

🎥 CapCut added new features for short-form video editing

🤖 OpenAI wants to help you get better results with clear prompts

😬 X was down briefly yesterday, so users flocked to Threads

🖥️ Forget what happened on the internet this year? Here’s a recap

🇺🇸 More U.S. states are going to push social media restrictions in 2024

 🚨 New Podcast Episode Alert:

I recently interviewed Payman Tie on the launch of his new product Visme Forms.

Check out the latest episode of The @MarketingMax Show “Scaling to 25m SaaS Users & Launching Visme Forms” now streaming on Spotify & Apple & YouTube

🛠️ Things Worth Checking Out 🛠️

🛍️ BARGAIN ECOMM - TikTok Shop, Shein, and Temu all have a very specific eCommerce look… and it’s all focused around China’s popular format of “everything apps” and prioritizing low-cost products.

🔑 TIKTOK AUDIENCES - Marketing Brew spoke with brand experts on one of the biggest puzzles: how to catch users’ interest on TikTok. With shrinking attention spans, can you capture audience eyes?

🎧 PODCASTS - How much do you know about podcasts? Well, it’s an often untapped advertising resource and a good read of culture in general. Take a look at The Verge’s roundup of 4 themes of podcasts in 2024.

*Want to get in front of 100k Founders/Marketers? Start here…

✨ Today’s Insight ✨

You can still plan a New Year’s Eve campaign

📰 TL;DR - Litmus published this blog chronicling one of their most successful email campaigns – their New Year’s Eve email last year. The personalized sweepstakes campaign yielded a 3.1% CTR, 38.5% average open rate, and 26.9% return rate.

💡 Insight - Litmus’ post can get pretty in the weeds, but here’s what we took from this: People will open your emails between Christmas and New Year’s Day. If you’ve got a solid idea for a campaign but worry about the impact to your CTR or open rate, don’t.

The one constant between Litmus and other brands is that you should plan accordingly. Create a clear and simple content map so your team isn’t overcomplicating things during this complicated time. Don’t overload your team – burnout doesn’t lead to good results!

Because people are often distracted during this time, give audiences a heads-up and a reason to return to your campaign. Whether that’s a countdown clock or a series of dripped personalized emails, break through the noise. Play into the fun of this season and give audiences a reason to remember you.

*Want to get in front of our audience? Start here…

*Want to get in front of 100,000+ Founders & Marketers? Click here…