Hey there,

There are two types of people this time of year: those who love holiday parties and outings… and those who suspiciously have to call out at the last minute for that thing that they have to do.

🧠 Stat Of The Day 🧠

On average, U.S. podcast advertisers on Spotify saw a +95% incremental lift in reach this year. (Source: Spotify)

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⚡️Today’s Headlines⚡️

🙌 Threads is finally available in Europe

✋ Instagram wants to help you combat spam on your page

🏃 Major brand advertisers are leaving X for Instagram

✂️ Instagram’s new AI tool can change the background of your Stories

🎁 YouTube’s letting creators give away free subscriptions

 🚨 New Podcast Episode Alert:

I recently interviewed Payman Tie on the launch of his new product Visme Forms.

Check out the latest episode of The @MarketingMax Show “Scaling to 25m SaaS Users & Launching Visme Forms” now streaming on Spotify & Apple & YouTube

🛠️ Things Worth Checking Out 🛠️

⚙️ SEO TOOLS - Increase your website visitors with The Hoth. Sign up and get access to SEO resources and tools. P.S. Our readers get 3X Deliverables!

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🎥 CONTENT METRICS - YouTube sensation MrBeast co-founded a new data platform, ViewStats, for others to better understand their data analytics on the platform and copy his analytical approach.

😂 THREADS TROLLS - Well, Threads has finally found itself at the center of true internet culture. Using Threads’ new topic tags, users can troll readers into trying to see more of a long post.

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✨ Today’s Insight ✨

Is TikTok still cool?

📰 TL;DR - Almost four years ago, TikTok was at the height of popularity, with everyone around the world stuck at home during the pandemic looking for distraction in the newest social network. Recent data has shown app downloads coming to all-time lows while simultaneously, teens are still addicted to using the app daily.

💡 Insight - As Cloudflare’s head of data insight notes in the article, “You’re going to hit a point of saturation. Only so many people are going to end up using it, and there are only so many hours a day they can use it.”

Just because new users are slowing doesn’t mean it’s dying. The hype of every app is going to dwindle at some point, but we’re still seeing record engagement across the platform. That shows that people who love TikTok are going to stick to TikTok.

As far as brand usage of the platform goes, it’s still a super valuable platform with creative ad options and the emergence of TikTok Shop in recent months. TikTok is still cool, but you’ve gotta put the effort in to reap the benefits.

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