- Growth Daily
- Posts
- Friday, August 8
Apparently Sunday is National Lazy Day, which I’m sure is a made-up holiday but a good excuse to prioritize a lazy weekend anyways. Go crazy (or, actually, don’t).
🌟 Today’s Highlights:
Instagram is testing ‘Picks’ feature to highlight user interests
OpenAI’s GPT-5 is finally here
Grab my AI marketing hack & other ideas to level up your marketing
📊 Stat of the Day: Bluesky is now up to 38 million monthly active users, up from 30 million in March. (Source: Bluesky)
💡 Today’s Insight: Advanced personalization is linked to higher conversions
📈 Wanna Level Up Your Marketing This Weekend?
I've re-named my podcast to the "10 MINUTE MARKETER" so check out new bite-sized marketing strategies this weekend, like:
⚡️ Today’s Headlines ⚡️
😍 Instagram is testing a new way to highlight interests. The new feature ‘Picks’ enables users to highlight things that they’re interested in via their inbox Notes from a list of specific subjects to encourage more connection.
🤮 Sick of traditional ad buys? Too many newsletters promise 100 clicks, then give you 20 and don't even say sorry! That's why we just introduced: Guaranteed clicks & lead packages when you sponsor this newsletter! If you want to get in front of 200,000 (B2B & E-Commerce) decision-makers 👉🏼 Fill out this short form and get in touch today!
🦾 OpenAI launched GPT-5 in ChatGPT to all users. The new model is now the default in ChatGPT for all users and is apparently its most accurate and reliable model to date with improvements in transparency and multimodal input.
🤖 The best way to get your biz to show up in AI searches? Being featured in large publications! Get great placements in Forbes, Business Insider, & many more with no up-front investment. Pay on results only! 👉🏼 Get Guaranteed Press Here
📊 Google Ads’ PMax launched new controls, reporting, and creative insights. The new Performance Max features include better audience targeting, enhanced asset insights, and smarter acquisition reporting.
💡 Today’s Insight 💡
🗞 TL;DR - According to a new study commissioned by Meta and conducted by Deloitte, advanced personalization strategies boost conversions by 16% compared to more basic efforts. The report also includes a maturity framework to help organizations evaluate their personalization opportunities and identify areas for improvement – we’ve listed the highlights below.
💡 Insight - In case you’re not convinced, here are some additional stats from the study:
80% of U.S. consumers say they’re more likely to make a purchase when brands personalize their experiences.
50% of consumers report spending 50% more with brands that tailor interactions to their needs
And if you are convinced, here’s their four-level maturity model to help you assess where you stand with personalization:
Level 1: Low Maturity - Data is siloed, messaging is generic, any existing personalization is rule-based and limited to a few channels
Level 2: Medium Maturity - Some systems are integrated, basic audience segmentation, limited customization across channels
Level 3: High Maturity - Unified customer profiles, identity resolution, predictive modeling, and dynamic content all present & enabling personalization across multiple touchpoints
Level 4: Champion Maturity - Real-time personalization, generative AI, clean-room tech support tailored omnichannel experiences, collaboration across departments, and AI governance integrated into decisions
🙏🏼 You can now read my newsletters on Meco
⚔️ Your New Favorite Secret Weapons ⚔️
📳 Want more sales calls? We built the trust engine that warms leads up and books calls on autopilot. Get More Quality Leads & Calls Here →
🤯 Logan Breaks Down how to get 5X MORE IDEAL BUYERS to show up to your webinar on this week's episode, now available on YouTube, Apple, or Spotify
📈 Weekly blogs + backlinks for $99/mo — this SEO team is my go-to for every project → Start your free trial here
🙏🏼 Real-time analytics made for eComm — behavior, attribution, heatmaps, and more → Get set up in just a few minutes, here!
Want more from me, personally?
🎙 Check out my podcast, 10 MINUTE MARKETER on Spotify, Youtube, or Apple Podcasts
📣 Partner with me to get your product/service in front of my audience here
🤝 Hire me to audit your marketing strategy or as a Fractional CMO here
👋🏼 Invite me to speak at your upcoming event here
Disclosure: Some things in this newsletter may be a sponsored post or Growth Daily LLC may be getting a small commission if you sign up / fill out their form or Growth Daily LLC might own a percent of the business. In particular, but not always, those sponsored or commissioned or owned posts might have an * in the subject headline. Read our privacy policy here.