Friday, August 22

🌟 Today’s Highlights:

• Instagram’s newest feature lets users link multiple reels in a series

• YouTube Music is celebrating its 10th birthday with some new features

• Growth feeling slow? Get a free consult from a senior strategist

• 📊 Stat of the Day: Gen Z now makes up for over 50% of users on Pinterest (Source: Pinterest)

• 💡 Today’s Insight: How to pick the right platforms for your ads

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⚡️ Today’s Headlines ⚡️

✌️ Instagram now lets creators link multiple reels in a series. No more digging for part two anymore, because you can finally create a binge-worthy series on Reels by linking all videos.

🎙️ Logan breaks down how to get 5X more ideal buyers to show up to your webinar on this week's 10 MINUTE MARKETER episode, now available on YouTube, Apple, or Spotify.

 🎶 YouTube Music rolls out new competitive features. The app now includes ‘Taste Match’ playlists, specific push notifications to keep fans updated on releases and merch drops, and also discover concerts when watching content on YouTube. Everyone say thank you and happy birthday to YouTube Music!

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📌 Pinterest’s Autumn 2025 report just dropped. Now that Gen Z makes up for 50% of the app’s users, trends are shifting based on their taste. Searches for “dream thrift finds” have skyrocketed by 550% and searches for “vintage autumn aesthetic” are up 1,074%.

💡 Today’s Insight 💡

Stop draining your ad budget and pick the right channels

🗞 TL;DR: More platforms doesn’t mean more results. With rising costs and shorter attention spans, marketers need to choose platforms based on audience fit, creative flexibility, and ROI potential. You don’t have to be everywhere all the time. That type of saturation can actually be annoying for your consumers.

💡 Insight: Each platform comes with trade-offs, so you should align yours with the larger brand strategy and content format most loved by your audience. Google offers intent-driven reach, Meta excels at scale and targeting, TikTok drives discovery through cultural relevance, and LinkedIn resonates B2B decision makers.

Multi-platform campaigns only work when each channel has a clear, differentiated role in the funnel—and that also only applies to some brands. The strongest growth strategies map platform strengths to campaign objectives, not the other way around. And most importantly - go where your audience is. Pick 1-2 primary platforms and double down on that.

🔑 Takeaway: Have you heard that phrase “Jack of all trades but master of none”? Yeah, you don’t want to do that. Master the channels your audience is most active on and the ones you can make the best content for consistently. That is how you will get engagement that will ultimately convert to spend.

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🤯 Logan Breaks Down how to get 5X MORE IDEAL BUYERS to show up to your webinar on this week's episode, now available on YouTube, Apple, or Spotify

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