Friday, August 14

👀 If You Wanna Get Leads From AI Agents...

Imagine searching any question in your industry and your business keeps showing up. In Google. In ChatGPT. In Perplexity.

AIObot publishes content every day until you own your category across SEO and AI search.

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⚡️ Today’s Headlines ⚡️

👀 X has open sourced its ranking algorithm. Now, users can see if their account or posts have been impacted by any of its ranking systems in the app’s “For You” algorithm - aka if a user has been ‘shadowbanned.’

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📈 New Shopify data shows AI referrals are up 197% but organic search still leads traffic. The study found that AI drives higher-converting first-time buyers, but Google still delivers the biggest share of merchant traffic.

🗑️ Google Ads is removing language targeting from Search campaigns. The shift away from campaign-level language targeting from Search and AI Max for Search campaigns starts in late September.

💡 Today’s Insight 💡

Link building works better when you think beyond links

🗞 TL;DR - According to Search Engine Land’s experts, the strongest off-pages signals aren’t always followed by links. Link building should be treated as part of a broader authority-building strategy that’s reinforced by content, PR coverage, and outreach. The article suggests that three baskets can work together to help you achieve your link building strategy.

💡 Insight - If you’re getting overwhelmed with link building strategies, remember to get back to basics. The goal of link building is to build quality links while becoming the central authority on a topic and consistently getting mentioned in relation to it.

Here are the three baskets Search Engine Land suggests grouping your efforts into:

1. Link Building - asking directly for links
   Think: Guest posting, skyscraper technique, broken link building, image link building, and unlinked mentions

2. Linkable Assets - earning links passively
   Think: Free tools & calculators, top lists & ranks, templates & checklists, third-party stat roundups, and industry glossaries

3. Digital PR - Pitching a story for coverage
   Think: Expert commentary, founder interviews, newsjacking, data-driven research, and creative campaigns

All three approaches help you in traditional and AI search, helping your brand become known for the topics you’d like to be known for.

And if you want to properly track the impact of the link acquisition, the article recommends building out four views in your analytics tools:

• Referral traffic and revenue from links

• Correlation between links acquired and a page’s performance in rankings, traffic, AI visibility, citations, and revenue

• AI visibility and citations of your linkable assets

• Overall brand visibility and citations, split by topic and market

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