Friday, August 1

Today's Essential Marketing News & Tips

Anyone going to Lollapalooza this weekend? If so, remember to hydrate, eat regularly, and have fun! 🎶

🌟 Today’s Highlights:

  • Instagram is limiting live streaming to accounts with 1k+ followers

  • WooCommerce’s customer review plugin has a vulnerability

  • Heatmap finally invented a better version of GA4 for eCommerce brands

  • 📊 Stat of the Day: 79% of Americans trust AI search engines while 77% trust AI chatbots. (Source: Claneo)

  • 💡 Today’s Insight: The Best ChatGPT Prompts for SEO

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⚡️ Today’s Headlines ⚡️

📵 Instagram restricted live streaming to accounts with 1k+ followers. If you’ve got a smaller account, you may have seen a notification pop-up in your IG feed that no longer allows users with smaller accounts to broadcast in the app.

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⚠️ WooCommerce issued vulnerability advisory for its review plugin. The vulnerability, which affects 80k+ sites, enables unauthenticated attackers to launch a stored cross-site scripting attack.

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🇪🇺 TikTok launched a more positive European version of the app. The European alternative version of the app focuses on positive, educational content and makes it easier for businesses to support charity organizations in the app.

💡 Today’s Insight 💡

🗞 TL;DR - Approximately 86% of SEO professionals are using AI as their new marketing intern. And while widespread adoption is great, many pros aren’t using ChatGPT to its fullest potential. Your AI assistant can do a lot more than help clarify client needs. Search Engine Land summarized the secrets to using ChatGPT to produce top-quality pieces of content, and we’ve got the key highlights for you below.

💡 Insight - If you want to create a strong ChatGPT prompt, here’s what you should ask yourself first:

  • Did you tell ChatGPT what role it’s playing?

  • Were you as clear as possible with your prompt?

  • Did you include your goal?

  • Did you add formatting specifications?

  • Did you provide any additional documentation and/or examples?

And if you just want some of the top prompts to copy and paste, here are our favorite three:

  1. Generate a blog post outline from a keyword:

    You’re a content-writing expert specializing in SEO. Generate a content outline targeting “best SEO tools for SMB in 2025.” Include terms like “keyword research,” “technical SEO,” “content SEO,” and “competitor analysis.” Target 1,500 to 2,500 words. The target audience is SMB VPs and CEOs. The goal of this content is to educate the user.

  2. Keyword research for a new page:

    You are my SEO associate. You specialize in keyword research for the [industry]. Provide a list of 100 search terms to help a page based on [target keyword]. Include short- and long-tail keywords. Focus on [specify search intent] keywords. List this information in four columns, dividing up short-tail, long-tail, and search intent, with a final column for notes. 

  3. Analyze your content gaps that your competitors are ranking for:

    You’re an SEO expert. Here’s a spreadsheet that includes the URLs for all of the previous blogs we’ve written for our site. Compare this list to our competitors [site 1], [site 2], and [site 3], and provide a list of recommended target keywords for topics that our competitors are writing about that we aren’t. Please provide this list by providing the target topic and a list of any relevant keywords. 

Want 41 more ChatGPT prompts for SEO? Check out the full article on Search Engine Land.

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