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- Friday, April 4
Meta is rolling out updates that remind us Millennials of Facebook’s early days. As long as they don’t bring back MySpace’s top eight…
🌟 Today’s Highlights:
Spotify introduced a new advertising program
YouTube is giving users a taste of ad-free love
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💡 Today’s Insight: A guide to running live events on LinkedIn
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💡 Today’s Insight 💡
🗞 TL;DR - LinkedIn has entered the live-streaming events chat, but unlike other popular apps like Instagram and TikTok, the networking platform allows brands to curate live events within a more professional backdrop.
Running a live industry event on LinkedIn is a great way to expand professional connections, increase your promotional efforts, and deliver more value to your followers.
💡 Insight - Here’s five pro-tips from LinkedIn’s content strategy lead for your live event promotions:
1.) Optimize your promo period by scheduling the event in advance. It might seem obvious, but a successful event requires a solid promotion plan. LinkedIn recommends two to four weeks lead time to ensure maximum attendance.
2.) Test out different live event formats. LinkedIn advises brands to utilize live events for one-off things like celebratory moments, product launches, panel discussions, and fireside chats. They’re far less effective for multi-day events, private events, or large-scale conferences.
3.) Focus on attendee experience. Put yourself in your attendee’s shoes and plan around their experience. Organizers should brush up on how LinkedIn highlights events to attendees via notifications and reminders. After the event, make video highlights or full replays available, so that attendees can send them to friends, or catch up on the event if they weren’t able to tune in live.
4.) Make your event unique and memorable. Live online events and webinars are like weddings; everyone wants theirs to stand out from the rest but few of them do. To avoid this trap, prioritize engagement over anything when planning your event, and make sure that attendees are receiving unique insights that they wouldn’t easily find elsewhere.
5.) Target a focus objective with each event. If the event is all over the place, attendees will drop off like flies. Focusing on one angle ensures greater overall success, establishes more realistic expectations, and helps reach your KPIs faster.
⚡️ Today’s Headlines ⚡️
🎧 Spotify introduced a new programmatic offering, the Spotify Ad Exchange. Advertisers can now reach Spotify’s logged-in users via real-time auctions. The music streaming platform also announced it will be integrating AI into its advertising offerings.
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🎥 Google and YouTube are experimenting with a new YouTube Premium feature that allows subscribers to share ad-free videos with friends. It’s currently an extremely limited test with availability in a few select countries.
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⏮️ Meta is tapping into nostalgia with new ‘OG Facebook’ features. It recently rolled out an updated tab for friend-only content in hopes of increasing engagement between users in the app.
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