Friday, April 25

🌟 Today’s Highlights:

• YouTube is getting its own AI Overviews in search

• Meta updated its Dynamic Labels for Advantage+ catalog ads

• This is the new lead gen approach that actually works

• 📊 Stat of the Day: Google Search ad spend grew by only 9% YoY in Q1, while Microsoft Ads saw 17% stronger growth. (Source: Tinuiti)

• 💡 Today’s Insight: Automate your Google Ads workflow with ChatGPT’s API

🙅🏻‍♀️ "Lead Gen" Doesn't Work Anymore

The average company stays with a lead-gen service for only 2 months. Why? Because every lead-gen service stops at the opt-in. We don’t.

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💡 Today’s Insight 💡

Automate your Google Ads workflow with ChatGPT’s API

🗞 TL;DR - Are you still copying and pasting prompts into ChatGPT to write ad copy? Hate to tell you, but you’re missing out. What you should be doing is using the ChatGPT API to automate the repetitive, time-consuming tasks in your Google Ads workflow.

💡 Insight - Here’s how to set up the ChatGPT API, use it safely and efficiently, and apply it to your PPC workflows:

1. Get access to the ChatGPT API - Create a free OpenAI account and generate an API key. The API is pay-as-you-go, so you should first start by setting a $25-50 prepaid credit, which is enough to prototype, build, and run light scripts for a few weeks.

2. Choose where you’ll use the API - You can call from different environments depending on your workflow including Google Apps Script, Python, Node.js, and Zapier.

3. Call the ChatGPT API - Use standardized calling code to implement GPT-4o from your chosen environment.

4. Efficiency best practices - Some of these include:

   • Batching your inputs - Group 5-20 titles or search terms in one request

   • Using system prompts - Set the GPT role clearly

   • Lowering temperature - Keeping between 0-0.3 makes outputs consistent and avoids hallucination

   • Controlling response length - Ask for specific output format or word count when needed

   • Testing edge cases - Run messy inputs through manually to see how GPT responds

⚡️ Today’s Headlines ⚡️

🔎 YouTube is testing AI Overviews in its search results. The new AI Overviews carousel will appear in search results for select queries and uses AI to highlight the most relevant clips from videos tied to a user’s search.

✏️ Want my personal swipe file of 36 high-converting website & ad headline templates? I just added them to Growth Hacks University, which also comes with 6+ hours of my best marketing trainings & all 100+ Growth Hacks every shared in my Sunday sends. Start your 5-Day Free Trial Here →

🏷️ Meta updated Dynamic Labels for Advantage+ Catalog ads. You can now add “dynamic overlays” to your catalog ads which showcase price, discounts, and more as a sticker type element on the product image.

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🔗 Threads moved the desktop UI to .com. In addition to moving to the .com domain ID it claimed last September, Threads is also adding an alternative desktop display that replicates the app experience.

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