Friday, April 24

🌟 Today’s Highlights:

• ChatGPT is expanding ads to logged-out users

• X is introducing topic-based Custom Timelines

• This is the lead-gen funnel that will fix your lead pipeline

• 📊 Stat of the Day: Google’s AI Overviews answers queries correctly 85% of the time on Gemini 2 and 91% on Gemini 3. (Source: SimpleQA)

• 💡 Today’s Insight: Why your SEO team hasn’t made the AI transition yet

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⚡️ Today’s Headlines ⚡️

👀 ChatGPT is expanding ads to logged-out users. Even though OpenAI hasn’t formally announced the change, the ads are being integrated into chat responses rather than displayed as traditional banners.

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🗣️ X is introducing topic-based Custom Timelines. The option enables X users to pin topic-based feeds to their home tab and could potentially help expand usage behaviors.

📊 Looking for a Higher Return On Ad Spend? Me & my reliable team of media buyers have delivered over $100,000,000 in profitable, attributable revenue for B2B & B2C brands in just about every niche. See if we can lower your ad services bill while increasing your ROAS here →

🫥 Instagram is testing a new ‘Instants’ app for sharing disappearing photos. The new image-sharing app, which is available in Spain and Italy, lets users share disappearing photos with their friends that can be viewed only once and remain available for 24 hours.

💡 Today’s Insight 💡

Why your SEO team hasn’t made the AI transition yet

🗞 TL;DR - Struggling to get your SEO team (or any team for that matter) to adopt AI? Well, you’re not alone. In fact, Search Engine Journal just published a series on AI search transition just for you and the biggest blocker might surprise you. We’ve got the highlights below 👇

💡 Insight - The biggest blocker to AI adoption in SEO isn’t tools or knowledge, it’s organizational inertia. Most teams understand AI’s importance, but haven’t changed how they work because their structures, incentives, and workflows are still built for traditional SEO.

A core issue is misalignment between strategy and execution. Leadership talks about AI transformation, but teams are still measured on legacy KPIs like rankings and traffic, creating a disconnect that discourages experimentation and change.

There’s also a skills vs. systems gap. Many SEO professionals are learning AI tools individually, but companies aren’t building repeatable processes, governance, or shared workflows, so progress stays fragmented instead of scaling.

Another major barrier is uncertainty. AI search lacks clear rules, stable metrics, and reliable attribution, making teams hesitant to shift budget or risk performance on proven channels. This leads to a “wait and see” approach rather than proactive adaptation.

Finally, ownership is unclear. AI visibility sits at the intersection of SEO, content, PR, product marketing, and data but without clear accountability, no team fully owns the transition.

Instead: fix your incentives, systemize AI workflows, create clear ownership, and invest in enablement.

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