Friday, April 18

🌟 Today’s Highlights:

• TikTok launched its Footnotes community moderation

• Instagram finally launched its ‘Blend’ Reels sharing feature

• You don’t have to pay $5k+ for effective SEO

• 📊 Stat of the Day: The share of total desktop social referral traffic coming from Facebook increased at 75% of the 68 biggest news websites in the world in March. (Source: Press Gazette)

• 💡 Today’s Insight: How to maximize Meta’s click-to-message ads

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💡 Today’s Insight 💡

How to maximize Meta’s click-to-message ads

🗞 TL;DR - Have you tried Meta’s click-to-message ads? If not, you’re missing out. Meta’s reported that this format, across all its channels, has been gaining popularity and helping brands tap into immediate connection through DMs. Meta offered up new tips on how brands can get the most out of DM-driving promotions.

💡 Insight - To incentivize DM engagement via Meta platforms, brands should:

• Welcome and greet audiences in conversations - If you can’t always respond, utilize Meta’s automated response tools to encourage engagement and show your brand is responsive.

• Link your Facebook, WhatsApp, and Instagram accounts - This can help customers connect with you in more places.

• Select the right engagement objective for click-to-message promotions - If you have a presence on more than one platform, you can select multiple apps when creating ads and Meta will determine the app that shows your ad based on where conversations are most likely to happen.

• Test and experiment with different approaches - Make sure to track performance to optimize your results.

• Create lookalike audiences from messaging purchases - Target similar people most likely to purchase with this optimized performance option.

• Use conversational copy - Start with a question, narrate a memorable story, or cover FAQs about your product.

• Optimize for leads or purchases - Select a performance goal during ad set-up to maximize the number of leads or purchases acquired through messaging.

⚡️ Today’s Headlines ⚡️

📝 TikTok launches Footnotes, its own Community Notes program. Similar to X’s Community Notes, Footnotes lets users add fact-checking context to videos to improve content accuracy and contribute to centralized moderation.

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🔀 Instagram launched its ‘Blend’ Reels sharing feature. The feature, which has been in test mode for over a year, enables users to create a shared feed of recommended Reels with a friend or group chat.

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🤖 xAI launched ‘Grok Studio,’ a new expansion of its Grok AI chatbot designed to incorporate multiple inputs and generate reports, code, and browser games via Grok outputs.

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