Sorry to remind you, but if you’re in the US… Monday is Tax Day. Hopefully, you don’t have to spend your whole weekend filing taxes. If so, good luck 🫡

🧠 Stat Of The Day 🧠

46% of those aged 18-24 start their quests for information by searching on Google compared with 21% who start on TikTok. (Source: Axios)

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⚡️Today’s Headlines⚡️

📝 Instagram really, really wants people to use the Notes update feature

🤖 AI creators might soon be selling your product on TikTok

🎙️ Substack’s rolling out a Spotify integration to help podcasters

🎡 BeReal is launching their new RealEvents feature at Coachella

🎶 Taylor Swift’s music returned to TikTok despite ongoing UMG ban

*14 of my Q4 advertisers renewed in Q1 cuz ads in here work… Join them here

🛠️ Things Worth Checking Out 🛠️

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🎥 SHORT VIDEO - Short drama apps, like ReelShort and DramaBox, pulled in record revenue in Q1 of $146 million in global consumer spending. With 66 new apps, this is an over 8000% increase from Q1 FY23. Quibi who?

😬 SOCIAL GONE WRONG - There’s edgy, snarky brand social media, and then there’s being straightout racist and offensive. That’s the hard lesson tech skins company dbrand learned this week after doubling down on offensive comments to a customer.

✨ Today’s Insight ✨

Should you be running multilingual ads?

📰 TL;DR - There are few places in this world where multilingual campaigns wouldn’t provide a benefit. The reality is that our populations are getting increasingly diverse, especially in the U.S. So, considering what languages you’re using in your ads can help you maximize opportunity and reach more customers. TikTok’s new research report on this showcases how brands can help boost their promotions across language barriers.

💡 Insight - Here are some of the top stats from TikTok’s report:

• Hispanics are the youngest and largest ethnic group, expected to become a third of the U.S. population by 2060

• 66% of Bilingual users appreciate ads that have cultural references to day-to-day life, not just holidays or heritage months

• 71% want to see more ads with celebrities from their culture, and 63% want to see more ads with influencers or creators from their culture

• When comparing brand perception, connection, and consideration, Spanish language voiceovers had the greatest impact compared to English-only ads

• For Spanish-speaking audiences in the U.S., ads that use a mix of English and Spanish resonated most with bilingual speakers as it speaks more to their dual identities

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