Friday, April 11

🌟 Today’s Highlights:

• BeReal is launching ads in the U.S.

• AI-generated content may get a low quality rating on Google

• Your free optimized web design is waiting for you

• 📊 Stat of the Day: People spend on average 37.5% more time on social media now vs. 10 years ago. (Source: Hootsuite)

• 💡 Today’s Insight: Can happiness drive ad response?

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💡 Today’s Insight 💡

Can happiness drive ad response?

🗞 TL;DR - Snapchat thinks so. In their new study, Snap looked at how happiness drives engagement in social apps. To test for happiness (which seems nearly impossible), Snap says it used eye-tracking technology and machine learning-based “emotional detection” from study participants.

💡 Insight - After reviewing ad response on Snapchat vs other social platforms, Snap says, “The difference in happiness levels between creatives with the highest amount of attention compared to those with the lowest amount of attention was over 10x for Snap.”

The data also showed a strong correlation between happiness and brand lift – aka ads that drove higher levels of happiness also tended to drive greater long-term lift, and the relationship was the strongest on Snapchat.

So, what makes Snap ads so happiness-inducing? Here’s what Snap says is their secret sauce to generating happier ads:

• Including key elements: the use of sound, prominent branding, and storytelling

• Ads that “tended to resonate with human needs and desires”

• The use of bright colors and engaging visuals

⚡️ Today’s Headlines ⚡️

🤳 BeReal is rolling out ads in the US. The photo-sharing app, known for its instant real-time daily sharing, is rolling out in-feed ads in the app’s same dual-camera post style, as well as full day brand takeovers.

👟 Nike's 'Just Do It' campaign that catapulted their business to massive growth was put together by an amazing agency. Match with your amazing growth agency in 60 seconds here →

✨ Canva is getting AI image generation & more. The company announced a suite of new AI features yesterday including an AI assistant, the ability to create apps with prompts, support for spreadsheets, and AI-powered editing tools.

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🤔 Google quality raters are now assessing whether content is AI-generated. The update means that automated or AI-generated content may now earn a ‘lowest quality’ rating.

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