Friday, April 10

🌟 Today’s Highlights:

• You can now (FINALLY) edit your Instagram comments

• Google Ads dropped Display and Video from Performance Planner

• This is how companies are going from 0 visits to 70k/mo

• 📊 Stat of the Day: 48% of AI bot traffic goes to eCommerce sites. (Source: Akamai)

• 💡 Today’s Insight: The small biz guide to TikTok strategy

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⚡️ Today’s Headlines ⚡️

💬 You can now edit your Instagram comments. Honestly, shocking this feature didn’t exist until now, but this useful update allows users to edit comments after they’re live as opposed to deleting and reposting.

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✌️ Google Ads dropped Display and Video from Performance Planner. The narrowed scope for its Performance Planner tool signals a shift toward conversion-focused campaign types and away from impression-based planning.

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⏩ LinkedIn added video playback speed controls. Now, users can view in-stream LinkedIn videos at either half speed or double speed, similar to most other social platforms.

💡 Today’s Insight 💡

The small biz guide to TikTok strategy

🗞 TL;DR - With over a billion users, TikTok offers massive reach. The platform’s algorithm prioritizes content relevance over follower count, making it a high-impact, low-cost growth channel for small businesses. Sprout Social outlined how small businesses can scale strategy on the platform and drive ROI.

💡 Insight - Unlike traditional marketing channels, success on TikTok doesn’t require high production budgets. Instead, performance is driven by authenticity, niche relevance, and community engagement. Small businesses often win by leaning into specific communities (e.g., #FoodTok, #BookTok) and actively interacting with their audience through comments and replies, which builds trust and boosts reach.

Content that performs well typically falls into a few buckets:

• Relatable or entertaining moments tied to the brand

• Educational or behind-the-scenes content

• Product demonstrations that build trust

Consistency also matters. Posting frequently (even 1–4 times daily early on) and testing formats helps brands learn what resonates, while TikTok’s For You feed amplifies content based on engagement signals regardless of follower count.

TikTok is one of the rare channels where small brands can outcompete big ones if they focus on authenticity, niche relevance, and fast iteration.

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